Creative Director

AFFORIS HEALTH TECHNOLOGIES; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

PlatinumRx is seeking a Creative Director to own performance marketing creative from idea to ship, across Meta, YouTube, and Google. You will learn user ICPs, craft winning concepts, and write briefs that drive agency and internal execution.

You’ll lead a small team of copywriters and designers, collaborate with growth leadership, and push a fast, data-informed creative engine for growth at this early-stage company.

Qualifications

• 4-6 years in creative strategy, copywriting, or creative direction with strong performance marketing chops.
• D2C, e-commerce, q-commerce, or agency backgrounds welcomed; taste and output matter more than pedigree.
• Strong hands-on experience creating for performance channels (Meta, YouTube, Google).
• Able to brief and direct designers, editors, and copywriters; speaks ICP language.

Responsibilities

• Own performance marketing creative from idea to shipped ad across formats and channels (Meta, YouTube, Google).
• Know PlatinumRx’s user ICPs, translate into high-converting creative.
• Write sharp briefs for agencies and internal teams to execute campaigns.
• Lead a small team of copywriters and designers focused on performance creative; set quality standards.

Skills

Creative strategy

Copywriting

Creative direction

Performance marketing

Job description

PlatinumRx is on a mission to make chronic medications affordable for every Indian household. Through a unique model built around high-quality

generic substitution, we deliver meaningful savings without compromising on care. We are Series A+ funded, growing at a rapid pace, with

industry-leading CAC and retention metrics.

Role Overview

The Creative Director owns performance marketing creative for PlatinumRx, from idea to shipped ad, across formats and channels. You will get

to know our user ICPs inside out, come up with winning scripts and concepts, and write sharp briefs that get agencies and internal teams moving

fast. You will lead a small team of copywriters and designers, and work closely with the Head of Growth and the performance marketing team at

this early stage of the company.

What You Will Own

• Own performance marketing creative from idea to shipped ad, across formats and channels (Meta, YouTube, Google).
• Get to know PlatinumRx’s user ICPs inside out: who they are, where they are, and why they choose us. Turn that into creative that converts.
• Come up with winning scripts and concepts, then test and iterate based on what the data tells you.
• Write sharp creative briefs that turn campaign goals into clear direction for agencies and internal teams.
• Build a fast-learning creative engine: structured testing, quick iteration, and clear read-outs on what's working.
• Hire and manage a small team of copywriters and designers focused on performance creative, and set the process and quality bar.
• Work closely with the performance marketing team day to day, and manage agencies and freelancers externally.
• Partner closely with the Head of Growth and bring a strong point of view on performance creative strategy.

Who We Are Looking For

• Experience: 4-6 years in creative strategy, copywriting, or creative direction, with strong performance marketing chops. D2C, e-commerce, q-commerce, or agency backgrounds are all welcome; taste and output matter more than pedigree.
• Technical Depth: Strong hands-on experience creating for performance channels (Meta, YouTube, Google). Comfortable briefing and directing designers, editors, and copywriters, and speaks the language of user ICPs.
• Analytical: Comfortable with the basics: can read a dashboard, knows what good numbers look like, and asks the right questions. You don't need to build models from scratch.
• Leadership: Has led or mentored copywriters and designers before. Strong with agencies and vendors. High ownership, bias for action, comfortable operating on your own in ambiguity.

Reporting Line

This role sits within the Growth team and reports to the Head of Growth, working closely with the performance marketing team day to day.

Why Join PlatinumRx

• Build Creative Velocity: You'll own the process of getting winning ads out fast: sharp concepts, rigorous testing, and quick execution. This is a performance-first seat, and you'll set the pace for how fast the team learns and ships.
• Real Business Impact: Chronic patients need to trust us before they trust us with their health. Creative that earns attention and performance creative that builds that trust is the whole business.
• High-Caliber Team: You'll work alongside the people who built this from zero: strong operators, no corporate bureaucracy, high speed, high standards.