Creative Strategist

RZR; Bengaluru; Hybrid; INR 1,500,000 - 2,500,000; Full time

Job summary

RZR is seeking a Creative Strategist to translate audience insights, performance data, and campaign goals into content strategies and creative concepts for mobile advertising. You will own research, audience analysis, hypothesis development, and copy for assigned accounts within the Creative Growth pod.

This role emphasizes performance-driven, insight-led strategy rather than generalist content work. You’ll collaborate with Creative Strategy Manager, Designers, and Analytics from brief to

Qualifications

• 3–5 years in content strategy, creative strategy, or a performance creative role in a digital or mobile advertising environment.
• Demonstrated ability to develop content strategies and creative concepts grounded in audience data and performance insights.
• Strong copywriting skills — able to craft compelling ad headlines, CTAs, and messaging frameworks.
• Familiarity with mobile advertising platforms and performance metrics (CTR, IPM, ROAS, CPI).
• Experience synthesising research and data into clear, actionable recommendations.
• Ability to manage multiple accounts and workstreams simultaneously in a fast-paced environment.
• Strong attention to detail and a high standard for output quality.
• Collaborative working style with clear, structured communication.

Responsibilities

• Conduct independent market, competitive, and audience research for assigned accounts
• Develop content strategies aligned to campaign goals and client KPIs
• Tailor creative concepts to specific audience segments using behavioural and psychographic data
• Generate new creative concepts based on performance insights and research findings
• Write and develop copy for ad creatives — headlines, CTAs, and messaging frameworks
• Synthesise performance signals into actionable hypotheses for creative testing
• Identify A/B testing opportunities from campaign data and propose structured test frameworks
• Maintain audience profiles, user personas, and competitor insight documents
• Support QBR preparation with research, insights, and audience-specific recommendations
• Monitor performance reports and flag emerging trends or declining signals
• Document all hypotheses, test results, and learnings in the shared knowledge base
• Coordinate with Creative Designers on concept visualisation and storyboarding
• Interface with Analytics for performance data pulls and reporting inputs

Skills

Content strategy

Creative strategy

Copywriting

Performance marketing

Audience data analysis

Multitasking

Attention to detail

Collaborative work

Job description

Who Are We?

RZR is an AI-native advertising platform built for the next era of performance marketing. We operate at the intersection of machine learning, programmatic media, and full-funnel mobile growth, powering campaigns for some of the world's most ambitious advertisers. Our platform is purpose-built to deliver outcomes at scale, not just impressions.

We are a team of builders, operators, and technologists who believe the advertising industry is overdue for a fundamental rethink. We move fast, operate with a high degree of ownership, and hold ourselves to an exceptionally high standard of craft.

RZR is scaling aggressively with an active M&A pipeline and a platform vision that puts us on a path to becoming an industry leader. This is a rare opportunity to join a company at an inflection point and help shape what it becomes.

Role Overview

As Creative Strategist at RZR, you will translate audience insights, performance data, and campaign objectives into actionable content strategies and creative concepts that drive measurable results across mobile advertising platforms.

This role sits within the Creative Growth pod as an individual contributor — owning research, audience analysis, creative hypotheses, and copy development for assigned accounts. You will work closely with the Creative Strategy Manager, Creative Designers, and Analytics to ensure strategic intent flows through from brief to final execution.

This is not a generalist content or social media role. This is a performance-focused, insight-driven strategy role in a mobile advertising environment.

The right person for this role is analytically curious and creatively sharp — someone who can read a performance signal, build a hypothesis around it, write the copy to test it, and document what they learned. You will operate with real ownership across your accounts from day one.

Key Responsibilities

• Conduct independent market, competitive, and audience research for assigned accounts
• Develop content strategies aligned to campaign goals and client KPIs
• Tailor creative concepts to specific audience segments using behavioural and psychographic data
• Generate new creative concepts based on performance insights and research findings
• Write and develop copy for ad creatives — headlines, CTAs, and messaging frameworks
• Synthesise performance signals into actionable hypotheses for creative testing
• Identify A/B testing opportunities from campaign data and propose structured test frameworks
• Maintain audience profiles, user personas, and competitor insight documents
• Support QBR preparation with research, insights, and audience-specific recommendations
• Monitor performance reports and flag emerging trends or declining signals
• Document all hypotheses, test results, and learnings in the shared knowledge base
• Coordinate with Creative Designers on concept visualisation and storyboarding
• Interface with Analytics for performance data pulls and reporting inputs

Required Skills And Experience

Must-Have

• 3–5 years of experience in content strategy, creative strategy, or a performance creative role in a digital or mobile advertising environment
• Demonstrated ability to develop content strategies and creative concepts grounded in audience data and performance insights
• Strong copywriting skills — able to craft compelling ad headlines, CTAs, and messaging frameworks
• Familiarity with mobile advertising platforms and performance metrics (CTR, IPM, ROAS, CPI)
• Experience synthesising research and data into clear, actionable recommendations
• Ability to manage multiple accounts and workstreams simultaneously in a fast-paced environment
• Strong attention to detail and a high standard for output quality
• Collaborative working style with clear, structured communication

Nice-to-Have

• Exposure to creative A/B testing frameworks and hypothesis-led thinking
• Familiarity with platform-specific creative best practices (Meta, TikTok, Google UAC, DSPs)
• Experience in ad tech, programmatic, or mobile-first marketing environments
• Experience contributing to QBR preparation or client-facing strategy documentation

Work Setup

This is a hybrid role requiring regular onsite attendance for collaboration, creative reviews, and team activities. Creative team members may occasionally work onsite more frequently depending on project demands. Fully remote candidates will not be considered.

Why Join RZR in Manila / Bangalore?

• Embedded strategy with direct influence on performance — you are not producing content in a vacuum. Your hypotheses get tested, your copy runs in live campaigns, and you see the results. The feedback loop is real and fast.
• Work across a diverse portfolio of mobile advertising accounts — no two accounts are the same. You will build genuine depth across different verticals, audiences, and creative formats.
• Close collaboration with Creative Leadership and cross-functional partners — you will work directly alongside the Creative Strategy Manager and interface regularly with Analytics and Revenue. Your work is seen and valued.
• High-ownership environment — your ideas matter here. If you have a hypothesis, you can propose it, test it, and own the outcome.
• Clear progression path — the natural next step from this role is Senior Creative Strategist, with a well-defined track within the Creative Growth pod.

RZR Behaviors

RZR operates by eight core behaviors: Extreme Ownership

• Move Fast
• Drive for Excellence
• Proactive Communication
• Courage
• Curiosity
• Deliver Results
• Manage Ambiguity