Sr. Growth Lead ( Paid Social ) | A leading digital health & E-pharmacy platform

WinnerBrands; Gurugram District; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

WinnerBrands is seeking a heavyweight Media Buyer to lead paid social and emerging channel strategy. You will own Meta/TikTok campaigns end-to-end, optimize daily with a data-driven mindset, and collaborate with creatives to maintain a performance-first pipeline.

You will work with a team to manage high-spend accounts with direct CPA accountability, ensure pixel and GA4 accuracy, and translate analytics into actionable creative briefs.

Qualifications

• 4–7 years hands-on paid social experience.
• Individually managing Meta full-funnel at $100K+/month with direct CPA accountability.
• Pixel, tracking, or attribution problems diagnosed and fixed.
• Briefs provided to creatives must be specific to solve the task.

Responsibilities

• Own Meta and TikTok account strategy, architecture, execution and results.
• Manage budget pacing and allocation to hit targets.
• Daily optimization with documented rationale.
• Check pixel health, CAPI events, UTM consistency, and conversion flow.
• Use session recordings to spot friction and drop-off.
• Reconcile data across internal analytics and GA4; trust the right numbers.
• Provide creative performance insights and a performance filter for the team.
• Draft direct-response ad copy with healthcare credibility and urgency.

Skills

Paid social advertising

Meta & TikTok ads management

Data-driven optimization

Creative brief writing

GA4 attribution

Session recording analysis

Tools

Meta Ads Manager

TikTok Ads Manager

GA4

Mixpanel

Tableau

Hotjar

Clarity

Job description

The organization is a healthcare platform for humans, designed for real life. It is a leading online pharmacy & medical care platform, re-imagining healthcare to make it accessible, affordable and entirely human. Driven by their passion for innovation and customer-care, they have designed a suite of digital care experiences that empower their members to take control of their health wherever life takes them. Powered by pharmacists, engineers, doctors, clinicians & service experts, their platform redefines the world of wellness, from personalized treatment that actually feels personal, to truly effortless medicine delivery.

About the Role:

We are looking for a heavyweight Media Buyer to lead our paid social and emerging channel strategy. You are a data-obsessed, platform-native growth marketer who lives in Ads Manager but thinks in "Creative Hooks." You’ve likely managed millions in spend for multiple DTC clients at a top agency and are now ready to focus your expertise on scaling a single, high-impact brand. You don't just follow best practices; you define them.

Key Responsibilities:

• Full Meta + TikTok account ownership — strategy, architecture, execution, results
• Budget pacing and allocation decisions are yours. You manage to the target.
• Daily optimization with documented rationale.
• When performance drops: check pixel health, CAPI event quality, UTM consistency, and the full conversion flow — before touching campaign settings.
• Use Clarity (or equivalent) to watch real user sessions — spot drop-off, rage clicks, and form friction that no dashboard shows
• Reconcile Meta/TikT ok data against internal analytics (Mixpanel & Tableau) and GA4.
• Know which number to trust and why.
• The Creative Bridge: You consume social content relentlessly. You know what’s trending on TikTok before it hits the mainstream. You will provide the "Performance Filter" for our creative team, identifying which hooks, visual styles, and CTAs are winning.
• Direct Response Copy: Write and iterate on high-converting ad copy that balances healthcare credibility with DTC "scroll-stopping" urgency. You will work with our creative strategist to make sure our creatives are always ahead of the curve.

4. Strategy & Measurement

• Contribute to growth planning — not as an executor but as someone with a point of view.
• Own attribution infrastructure: Meta CAPI, TikT ok Events API, GA4, UTM hygiene.
• Build and maintain the reporting framework the team actually uses.

Required Skills

1. Strategy & Measurement

• Problems get fixed before anyone asks you to fix them.
• You bring recommendations with problems, not just problems.
• High autonomy environments are where you do your best work.

2. You are genuinely technical

• You've set up or verified CAPI, UTM parameters, and GA4 events — hands-on, not directed.
• Session recordings are a regular diagnostic tool, not something you open once a quarter.
• When data doesn't add up, you investigate. When it adds up too neatly, you're skeptical.

3. You make creative teams better

• Your briefs are specific enough that the first draft is close.
• You give feedback in terms of the problem to solve, not the execution to copy.
• You translate between performance data and creative instinct — fluently.

Must Haves

• 4–7 years hands-on paid social — you built campaigns, not supervised them.
• Individually managing Meta full-funnel at $100K+/month with direct CPA accountability.
• Personally diagnosed and fixed a pixel, tracking, or attribution problem.
• Personally briefed creative — specific enough to get good work on the first draft.
• Active user of Clarity, Hotjar, or equivalent session recording tools.
• Able to reconcile platform data with Ad platform / GA4 and explain discrepancies.
• Strong written English — briefs, performance docs, stakeholder updates.

Strong Advantages

• TikTok hands-on — Spark Ads, Events API, creative-first strategy.
• Regulated category experience (healthcare, pharma, finance, insurance).
• Third-party attribution: Triple Whale, Northbeam, Rockerbox, or similar.
• UGC creator briefing and Spark Ad authorization workflows.
• Built a creative testing system from scratch.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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