Growth and Performance Copywriter | As-It-Is Nutrition

Tamatar Talent; Bengaluru; On-site; INR 420,000 - 700,000; Full time

Job summary

As-It-Is Nutrition is seeking a performance-first copywriter who writes to convert, not just to sound good, to drive lower CAC and scaled revenue across Meta Ads, Google Ads, YouTube, and Email/WhatsApp.

Located in Bengaluru (JP Nagar), the role collaborates with Growth, Creative teams and founders; expects 30–50 copy variations per week and expertise in UGC scripts and performance marketing.

Qualifications

• Strong understanding of Meta Ads and D2C funnels.
• Experience with UGC scripts and performance marketing.
• Ability to read ad performance data and adapt copy quickly.

Responsibilities

• Write hooks, primary text, and headlines for Meta Ads, Google Ads, YouTube, and Email/WhatsApp.
• Generate 30–50 copy variations per week and support creative testing.
• Translate consumer pain points into compelling messaging and angles.
• Analyze which hooks work and iterate copy based on results.
• Collaborate with Growth Team, Creative Team, and Founders to optimize campaigns.

Skills

Meta Ads

D2C funnels

UGC scripts

Performance marketing

Job description

1 Line JD - A performance-first copywriter role for someone who writes to convert, not just to sound good - turning words into lower CAC and scaled revenue for As-It-Is Nutrition.

1 Line JD - A performance-first copywriter role for someone who writes to convert, not just to sound good - turning words into lower CAC and scaled revenue for As-It-Is Nutrition.

Our Mission

As-It-Is Nutrition exists to make honest, effective sports nutrition accessible to every Indian household, not just gym bros. We're building India's biggest sports nutrition brand by putting real ingredients, real transparency, and real results above hype. Today we're the industry's best-kept secret; our mission is to become impossible to miss - a trusted household name millions of Indians reach for to fuel their everyday lives.

About The Org

We are a digital-first business in the Sports Nutrition category, sitting at a scale of approximately 250 crores in revenue - making us the biggest brand in our category. The catch? We are still the biggest brand that not enough people have heard of yet. Our current marketing squad is an agile, 4-member team which was heavily driven by our founders up until recently. We are in the middle of a massive transformation - setting up a structured marketing team to fuel our ambitious leap. Historically, our core audience has been the dedicated "gym bros," but we are actively expanding our positioning to capture a much broader, mainstream audience. If you want to be part of a hyper-growth story, and help transition a founder-led champion into a household corporate name, this is your sandbox.

The Role

We're looking for a performance-first copywriter, not a "brand writer." Your job is simple: write copy that converts, lowers CAC, and scales revenue.

You’ll Work Closely With

• Growth Team
• Creative Team
• Founders

What You’ll Own (KRAs)

• Ad Copy That Converts

Write hooks (primary focus), primary text, and headlines for Meta Ads, Google Ads, YouTube, and Email/WhatsApp.

Output:

30–50 copy variations/week

• Creative Testing Engine

Generate multiple angles per persona - continuously test, iterate, and kill weak copy.

You own the question: "What messaging is working and why?"

• Persona-Led Messaging

Translate male vs. female psychology and pain vs. aspiration into hooks, scripts, and landing page copy.

• Funnel Copy Optimization

Improve CTR (ads) and CVR (landing pages).

• UGC Script Writing

Write 10–15 scripts/week for influencers and UGC creators.

• Performance Analysis (Critical)

Analyze which hooks work and which messaging fails - turn insights into new copy.

KPIs - How You’ll Be Measured

• CTR (Click-Through Rate): Target +20-40% improvement over baseline
• CAC Impact: Contribution to lower CAC via better creatives
• Winning Hook Rate: Target 20-30% winning rate
• Creative Output Velocity: 30–50 copy variations/week
• Conversion Rate (Landing Page): Improvement in CVR via copy
• Testing Speed: Under a 5-day cycle

What "Good" Looks Like

• Writes hooks that stop the scroll
• Understands pain psychology and Indian consumer nuance
• Thinks in angles and variations - not attached to ideas

Must-Have Skills

• Strong understanding of Meta Ads and D2C funnels
• Experience with UGC scripts and performance marketing

Bonus (Big Plus)

• Experience in the health / wellness category
• Understanding of pain psychology
• Ability to read ad performance data

Compensation

• Competitive (based on experience)
• Performance-linked incentives (recommended)

Other Details

• Location: JP Nagar, Bangalore
• Experience: 2–4 Years (Ideally could look like - 1-2 years on the agency-side + 1-2 years on the brand-side)
• Work Timings: Monday to Friday, 9:00 AM to 6:00 PM