Performance marketing & Script Writer

Primetrace Technologies Pvt Ltd; Bengaluru; On-site; INR 400,000 - 650,000; Full time

Job summary

Primetrace Technologies Pvt Ltd in Bengaluru is seeking a Performance Script Writer (Ads) for Crafto to generate 20+ high-converting ad scripts daily. You will craft scroll-stopping hooks and multiple variations, leveraging AI tools to scale winning creatives for performance campaigns.

The role is growth-focused, with direct exposure to Meta ads psychology and rapid testing of creative angles to optimize CTR, CPI and CPS. Daily output pressure and fast iterations are expected.

Qualifications

• Proven ability to write high-performing ad hooks/scripts.
• Deep understanding of Meta ads psychology and thumb-stopping content.
• Ability to produce high volume (20+ scripts/day) without quality drop.
• Strong intuition for viral content and Indian mass audience (Tier 2/3 focus preferred).
• Comfortable using AI tools to 10x output.
• Extremely fast executor with bias for action.

Responsibilities

• Write 20+ high-converting ad scripts daily (video + static hooks).
• Create scroll-stopping hooks in first 2-3 seconds.
• Develop multiple variations of winning concepts.
• Analyze CTR, CPI, CPS with performance marketing team; double down on winning angles.
• Use AI tools like GPT / Gemini → idea generation & variations; Veo3 → content execution support.
• Rapidly test emotions (fear, aspiration, devotion, relatability) and formats (UGC, POV, storytelling, problem-solution).
• Convert insights into repeatable creative frameworks.

Skills

High-output writer

Ad script writing

AI tools usage

Fast execution

Meta ads psychology

Tools

GPT

Gemini

Veo3

Job description

\"If you’ve ever paused a reel and thought 'this hook is insane', we want you.\"

Job Title: Performance Script Writer (Ads) - Crafto

Role Overview

We’re looking for a high-output, performance-driven Script Writer who can crack scroll-stopping hooks and high-converting ad scripts for Meta (Facebook/Instagram).

This is not a branding/content role - this is a growth role .

You will be directly responsible for writing 20+ ad scripts daily , rapidly iterating based on performance data, and leveraging AI tools (GPT, Gemini, Veo3, etc.) to scale winning creatives for Crafto.

What You’ll Do

• Write 20+ high-converting ad scripts daily (video + static hooks)
• Create scroll-stopping hooks in first 2-3 seconds
• Develop multiple variations of winning concepts
• Work closely with performance marketing team to:
  • Analyze CTR, CPI, CPS
  • Double down on winning angles
• Use AI tools like:
  • GPT / Gemini → idea generation & variations
  • Veo3 / video tools → content execution support
• Rapidly test:
  • Different emotions (fear, aspiration, devotion, relatability)
  • Different formats (UGC, POV, storytelling, problem-solution)
• Convert insights into repeatable creative frameworks

What We’re Looking For

Must-Have

• Proven ability to write high-performing ad hooks/scripts
• Deep understanding of:
  • Meta ads psychology
  • Thumb-stopping content
• Ability to produce high volume (20+ scripts/day) without quality drop
• Strong intuition for:
  • Viral content
  • Indian mass audience (Tier 2/3 focus preferred)
• Comfortable using AI tools to 10x output
• Extremely fast executor with bias for action

Good to Have

• Experience in:
  • UGC ads / performance marketing
  • Short-form video scripting (Reels/Shorts)
• Exposure to:
  • Spiritual / devotional / emotional content
• Hindi + regional language understanding

What Success Looks Like

• Consistently generating winning hooks
• Improving:
  • CTR
  • Hook Rate
  • Cost per Install (CPI)
• Creating repeatable scalable ad formats
• Helping Crafto unlock new creative angles at scale

Who This Is NOT For

• People who want to write long-form or \"creative storytelling\"
• People who can’t handle daily output pressure
• People who wait for briefs instead of taking ownership

Why Join

• Work on a product already scaling aggressively
• Direct impact on ₹100Cr+ performance budget
• Learn how top-tier performance marketing + content actually works
• Freedom to experiment, test, and scale ideas fast