Performance Marketing Specialist

ZoomRx; India; On-site; INR 1,200,000 - 3,000,000; Full time

Job summary

ZoomRx in India is seeking a Performance Marketing Specialist to own ZoomRx's paid acquisition, third-party media, and email operations, spanning product-line demand engines and cross-business campaigns.

You will build and optimize campaigns across LinkedIn, Google, and Meta, partner with product and sales teams, and implement AI-powered optimization and reporting to drive pipeline and ROI.

Qualifications

• 3+ years in B2B performance marketing
• Hands-on campaign mgmt across LinkedIn, Google, and Meta
• Email operations depth with Mailchimp and HubSpot
• Vendor management with media partners and contracts
• Analytics and attribution using GA4 and CRM integration
• AI-native operator using Claude/ Copilot / ChatGPT

Responsibilities

• Own end-to-end paid media campaigns across LinkedIn, Google, and Meta
• Design ABM campaigns targeting pharma accounts
• Launch and standardize paid media operations with tracking and UTMs
• Pilot new channels to diversify media mix
• Manage relationships with life sciences publishers
• Own email marketing programs across Mailchimp and HubSpot
• Maintain deliverability, list hygiene, and compliance
• Collaborate on lead scoring and PAM handoffs
• Own one product-line performance plan and quarterly narrative
• Document AI optimization playbooks and routines

Skills

B2B marketing

Campaign management

Analytics

AI in marketing

Vendor management

Copywriting

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

Mailchimp

HubSpot

GA4

Salesforce

Job description

We dare to be different. We help leading biopharmaceutical companies answer questions no one else can—blending life sciences expertise, cutting-edge technology, and data-driven insights to unlock breakthroughs that improve lives. We make life sciences breakthroughs, break through. Our greatest asset is our people — a community of talented, driven individuals passionate about making an impact. In our flat structure, everyone is encouraged to take risks, learn, and grow. Learn more about the work we do at the ZoomRx blog: https://www.zoomrx.com/blog

The opportunity

As Performance Marketing Specialist, you will own ZoomRx's paid acquisition, third-party media, and email operations — the systems that turn budget into pipeline. This role has two dimensions. First, you will operate as the day-to-day owner of one specific product line's demand engine (product line to be assigned by the Head of Marketing at start), meaning you carry that line's paid media plan, third-party partnerships, email nurture, and reporting end-to-end. Second, you will provide performance-marketing execution and infrastructure across three ZoomRx businesses: Marketing Asset Testing (MAT), Decision Sciences, and Qualitative Research.

You will sustain the measurement frameworks, testing disciplines, and optimization playbooks that let ZoomRx move from relationship-driven growth to systematic, AI-augmented demand generation.

Responsibilities

• Own end-to-end paid media campaigns across LinkedIn Ads, Google Ads (Search, Display, YouTube, Performance Max), and Meta Ads — establishing campaign structures, audience targeting, bidding strategies, budget allocation, and reporting cadence.
• Design and execute account-based advertising campaigns targeting specific pharma accounts, coordinating with Product Owners, the Marketing Manager (Life Sciences), and Account Owners on messaging and timing.
• Launch and standardize paid media operations across product lines with consistent tracking, naming conventions, UTMs, and performance measurement.
• Pilot new channels (e.g., Bing Ads, industry publications' native placements) to diversify the media mix and identify incremental lead sources.

Third-party media — eBlasts, newsletters, webinars, syndication (10%)

• Manage relationships and campaigns with life sciences publication partners including FiercePharma, PM360Online, PharmaExec, Endpoints News, STAT News, and PharmaVoice — negotiating rates, managing contracts, and evaluating lead quality.

Email marketing operations — Mailchimp & HubSpot (40%)

• Own execution of email marketing programs across Mailchimp (transactional and one-off sends) and HubSpot (workflows, nurtures, lifecycle emails) — from list segmentation and template setup through send, deliverability, and reporting.
• Design and maintain evergreen nurture workflows for each product line, including your assigned line — with branch logic, suppression rules, engagement scoring, and MQL promotion to Salesforce.
• Own deliverability, list hygiene (bounces, unsubscribes, re-engagement), and compliance (CAN-SPAM, GDPR, unsubscribe governance) across both platforms.
• Partner with the Marketing Ops & Analytics Manager on lead scoring calibration, MQL definition, and PAM handoff SLAs.

Product-line ownership + AI-native optimization (20%)

• Own one specific product line as its dedicated performance-marketing DRI (line assigned by Head of Marketing at start) — carry the quarterly plan, weekly status, and monthly performance narrative for that line.
• Leverage AI-powered advertising platforms (Google Performance Max, LinkedIn Predictive Audiences, Smart Bidding) alongside Claude / Claude Skills / Cowork to accelerate creative iteration, audience research, and reporting. Document AI optimization playbooks and standard processes so the whole Marketing team compounds on your work.

Required experience & skills

• 3+ years in B2B performance marketing with hands-on campaign management across LinkedIn Ads, Google Ads, and Meta Ads, plus third-party content syndication or media partnerships. Life sciences, healthcare, or B2B SaaS preferred.
• Deep platform expertise in LinkedIn Campaign Manager (Matched Audiences, Lead Gen Forms, Conversion Tracking) and Google Ads (Search, Display, Remarketing, YouTube, Performance Max, Smart Bidding). Meta Ads Manager comfort strongly preferred.
• Email operations depth in Mailchimp and HubSpot — list management, template building, workflow / journey design, deliverability, and engagement reporting. You are comfortable owning a send end-to-end.
• Vendor management coordinating with media partners, negotiating rates, managing contracts, and evaluating third-party lead quality and ROI.
• Analytics and attribution using Google Analytics 4, UTM tracking, conversion event setup, and CRM integration (HubSpot / Salesforce) to connect marketing spend to pipeline outcomes across channels.
• AI-native operator — using Claude, Copilot, or ChatGPT in daily performance-marketing work today, with concrete examples of what has changed.

Growth areas (we will help you develop these)

• B2B copywriting for ad copy, sponsored content, and eBlast messaging that speaks to pharma / biotech buyer pain points.
• Strategic reporting translating performance data into narrative insights and recommendations for the Head of Marketing and Product Owners.
• Budget allocation optimizing spend across owned and third-party channels with clear ROI justification for each line.

Preferred qualifications

• Experience marketing life sciences market research, analytics, or consulting services (MAT, Decision Sciences, or Qualitative Research familiarity is a plus).
• ABM familiarity — LinkedIn Account Targeting, Google Customer Match, Demandbase, or 6sense.
• HubSpot deeper depth — landing pages, forms, lifecycle stages, workflow branching, and lead scoring.