Creative Strategist

Outlier Studios; Sahibzada Ajit Singh Nagar; On-site; INR 600,000 - 900,000; Full time

Job summary

Outlier Studios is a performance creative studio in Mohali, Punjab, seeking a role that blends research, ideation and scripting for direct response ads. You’ll research customer pain points, create 15–20 angles to sell a single product, and craft scripts across formats to drive conversions.

You’ll partner with shoot and edit teams to ensure the concept survives to the final cut, and you’ll explain why each ad should convert based on audience insights and performance data.

Qualifications

• Experience at a D2C brand or performance marketing agency.
• Strong copywriting and scriptwriting; write how people talk, not brands.
• Ability to generate multiple concepts from a single product.

Responsibilities

• Research customers through reviews, Reddit, comments and competitor ads.
• Turn research into angles, hooks and concepts.
• Write scripts across formats: UGC, skits, podcasts, street interviews, explainers, founder ads, green screen and product demos.
• Collaborate with shoot and edit teams to keep ideas intact to final cut.
• Explain the thinking behind each ad: audience, beliefs attacked, why it converts.
• Read performance data to decide next creative steps.

Skills

Copywriting

Scriptwriting

Direct response

Research skills

Bilingual: Hindi & English

Performance marketing understanding

Job description

Company description

Outlier Studios is a performance creative studio. We make ads for Indian D2C brands, and we judge every ad by one thing: did it sell?

We don't guess what customers want. We dig through reviews, Reddit threads, comments and competitor ads until we find the exact words people use about their problem, then we build ads around that.

Strategy, scripting, shooting and editing all happen in-house, so an idea doesn't get diluted on its way to the final cut. We've run and funded our own Meta campaigns, so we know what it feels like to spend your own money on an ad that doesn't work.

Role description

Full-time, on-site in Mohali, Punjab. You must speak and know Hindi.

You'll take one product and research the customer until you understand their pain better than they can put it into words themselves. Then you'll come up with 15 to 20 completely different ways to sell it.

Day to day, you will:

• Research customers through reviews, Reddit, comments, competitor ads and the Meta Ad Library
• Turn what you find into angles, hooks and concepts
• Write scripts across formats: UGC, skits, podcasts, street interviews, explainers, founder ads, green screen and product demos
• Work with our shoot and edit teams so the idea survives all the way to the final cut
• Explain the thinking behind each ad: who it's for, what belief it attacks, why it should convert
• Read the performance data and decide what the next creative should be

You'll see your work run, and you'll know within days whether it worked.

Qualifications

• You've worked at a D2C brand or a performance marketing agency
• Strong copywriting and scriptwriting. You write how people talk, not how brands talk
• You can take one product and come up with five completely different concepts
• You know why a hook works, not just how to write one
• You understand direct response principlesYou can find customer pain points, desires and objections through research
• You can read ROAS, CTR, CPA, hook rate and hold rate, and know what creative needs to change next
• Fluent in Hindi and English
• You don't need to be a media buyer. You do need to believe an ad's job is to make money, not to look good.