Copywriter

Ambrane India Pvt. Ltd.; Delhi; On-site; INR 360,000 - 500,000; Full time

Job summary

Ambrane India Pvt. Ltd. is seeking a creative Copywriter to craft product descriptions, website content, social posts, ad copies, and marketing materials while maintaining a consistent brand voice.

You will handle e-commerce listings, PR drafts, blogs, research, social content, and performance ads, collaborating with product and creative teams. A degree in communications or journalism and at least 1 year of content writing is preferred; strong English writing/editing skills are essential.

Qualifications

• Degree in Communications, Journalism, or related field.
• Strong command of English with excellent writing and editing skills.
• Minimum 1 year of content writing experience, bonus for D2C/consumer.
• Growth mindset, eagerness to learn, and ability to take feedback constructively.

Responsibilities

• Create clear product descriptions and listings for e-commerce platforms.
• Draft PR content highlighting brand milestones, launches and achievements.
• Write informative and engaging blogs to improve organic traffic with SEO.
• Stay updated with industry trends and audience preferences through research.
• Develop on-brand social media captions for Instagram, Facebook, Twitter and LinkedIn.
• Write attention-grabbing ad copies and optimize headlines and CTAs.
• Infuse storytelling across formats and brainstorm video, reels and graphics ideas.

Skills

AI writing tools (ChatGPT)

English writing

Content writing

Growth mindset

Editing skills

Education

Degree in Communications, Journalism, or related field

Job description

We are looking for a creative and detail-oriented Copywriter who can create engaging, clear, and impactful content for our brand. The role involves writing product descriptions, website content, social media posts, ad copies, and marketing materials while maintaining brand consistency and tone. The ideal candidate should have strong writing skills, creativity, and the ability to communicate ideas effectively.

1. E-commerce Listings:

• Create clear, engaging product descriptions and listings content for e-commerce platforms.
• Develop detailed and compelling product USPs to enhance conversions.
• Collaborate with the product team to ensure accurate and updated listings.

2. PR Drafts:

• Craft professional press releases that highlight brand milestones, new launches, and achievements.
• Write PR content tailored for media outreach to ensure brand visibility and relevance.

3. Blogs & Articles:

• Research and write informative and engaging blogs to improve organic traffic via SEO Optimization.
• Incorporate brand storytelling and industry trends into long-form content.

4. Research:

• Stay updated with industry trends, audience preferences, and competitors to create fresh and relevant content.

5. Social Media Copies:

• Develop quirky, relatable, and on-brand captions for Instagram, Facebook, Twitter, and LinkedIn.
• Conceptualize creative content for social media including new product launches and other occasions.
• Adapt content tone for different platforms while maintaining a consistent brand.

6. Ad Copies for Performance Marketing:

• Write attention-grabbing and conversion-focused ad copies for Facebook, Google, and other performance marketing platforms.
• Optimize headlines and CTAs to drive clicks and sales.

7. Creative & Storytelling:

• Infuse creativity and storytelling into all content formats to connect with the
• Develop brand narratives that resonate with the target audience across campaigns and platforms.
• Brainstorm and execute unique ideas for videos, reels, and graphics in collaboration with the creative team.

Preferred Skills and Qualifications:

1. Proficient in using AI tools like ChatGPT for content creation.
2. A degree in Communications, Journalism, or a related field.
3. Strong command of English with excellent writing and editing skills.
4. Minimum 1 year of content writing experience; bonus points for D2C or consumer
5. A growth mindset, eagerness to learn, and ability to take feedback constructively.

Salary: Upto 5 LPA