Consultant - Digital Copywriter

Flexing It; Mumbai; On-site; INR 689,000 - 1,240,000; Part time

Job summary

Flexing It is seeking a Consultant - Digital Copywriter in Mumbai to craft engaging copy for performance marketing, social media, influencer campaigns, digital films and e‑commerce. You will script, supervise and refine content across multiple platforms, ensuring brand consistency and legal/commercial compliance.

The role requires 3–5 years of agency experience in digital copy, with the ability to lead copy output across campaigns and collaborate with the broader creative team to meet aggressive

Qualifications

• 3–5 years of agency experience in digital‑first copywriting.
• Experience with performance marketing, social media, influencer campaigns, digital films and e‑commerce marketplaces.
• Ability to conceptualize and create copy across the marketing funnel.

Responsibilities

• Social and digital content understanding, scripting and supervising execution.
• Create copy for platforms including Google, Facebook, Instagram, and e‑commerce marketplaces.
• Concept and produce copy & campaign collaterals for the full marketing funnel.
• Collaborate with writers, visualisers and studio partners to ensure the brand vision.
• Ensure copy is on‑brand, compliant and delivered to deadlines.

Skills

Copywriting

Campaign conceptualization

Content creation

Social media copy

Performance marketing copy

Email copy

Job description

Our client, a leading FMCG Organization is looking to engage with a Consultant - Digital Copywriter holding 3-5 years of agency experience in digital-first copywriting, campaign conceptualization, and content creation. The role involves developing engaging copy for performance marketing, social media, influencer campaigns, digital films, and e-commerce marketplaces across the marketing funnel.

Key Responsibilities:

• Social and digital first content understanding, scripting and execution supervision. Commerce-based creatives campaigns and Performance Marketing Creatives for Platforms.
• Spearhead the Copy output requirements of the organization's Content team for Performance Marketing, (Google, Facebook, Instagram etc.), Commerce marketplaces, (Amazon, Flipkart, Nykaa, Myntra, Big Basket etc.), Website, Topical and Moment marketing on Social Media Platforms.
• Conceptualizing, ideating and creating copy & campaign collaterals for the entire marketing funnel (Attention, Consideration, Purchase and Loyalty)
• Concept and execute sound creative ideas for email, digital, social, video and other marketing communications in an efficient manner
• Work with Copywriters, Senior visualizers, product photographers, in-house and freelance studio partners and other Creative team members to ensure creative vision is achieved and brand expectations are met
• Work across multiple organization's portfolios such as Oral Care, Personal Care Products etc. to produce rich copy to win on digital platforms - social and commerce
• Ensure the copy is clear, true, on-brand, and meets all legal, partner, and best practice requirements
• Organize, maintain and oversee creative standards and brand experience guidelines.
• Manage multiple deliverables at one time to meet aggressive deadline
• Set-up an agile creative development practice within the organization's marketing team.