Digital Content Writer

Solarsquare; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

SolarSquare is seeking a skilled copywriter to craft clear, compelling messages across WhatsApp, SMS, push notifications and in-app messaging. You will develop high-converting copy for Meta and YouTube ads, landing pages and other digital acquisition campaigns, shaping how customers engage from first touch to activation.

You will build onboarding and lifecycle journeys, refine campaigns through A/B testing, and ensure all output stays on-brand, user-friendly and compliant.

Qualifications

• 2–5 years of copywriting experience in CRM, performance marketing or digital marketing.
• Strong portfolio demonstrating lifecycle and acquisition campaigns.
• Excellent writing, editing and proofreading skills in English and Hindi.
• Experience writing for WhatsApp, Meta ads, YouTube and other digital channels.
• Understanding of customer journeys, consumer psychology and direct-response copywriting.
• Familiarity with A/B testing and performance metrics (CTR, CVR and CPL).
• Ability to work cross-functional in a fast-paced environment and manage multiple projects.

Responsibilities

• Write compelling copy across WhatsApp, SMS, push notifications and in-app messaging.
• Create high-converting copy and scripts for Meta & YouTube ads, landing pages and other digital acquisition campaigns.
• Develop lifecycle communication across onboarding, lead nurturing and reactivation journeys.
• Write ad headlines, primary text, video scripts and landing page copy that improve campaign performance.
• Collaborate with marketing teams to translate customer insights into messaging for different audience segments.
• Continuously optimise copy through A/B testing and performance analysis.
• Ensure all communication is clear, concise, on-brand and aligned with UX and compliance requirements.
• Maintain and evolve SolarSquare's tone of voice across digital channels.

Skills

Copywriting

CRM marketing

Performance marketing

Editing & proofreading

English & Hindi writing

A/B testing

Cross-functional collaboration

Campaign optimization

Tools

WhatsApp Business

Meta Ads Manager

YouTube Studio

Job description

• Write compelling copy across WhatsApp, SMS, push notifications and in-app messaging.


• Create high-converting copy and scripts for Meta & YouTube ads, landing pages and other digital acquisition campaigns.


• Develop lifecycle communication across onboarding, lead nurturing, referral and reactivation journeys.


• Write ad headlines, primary text, video scripts and landing page copy that improve campaign performance.


• Collaborate with marketing teams to translate customer insights into effective messaging for different audience segments.


• Continuously optimise copy through A/B testing and performance analysis.


• Ensure all communication is clear, concise, on-brand and aligned with UX and compliance requirements.


• Maintain and evolve SolarSquare's tone of voice across digital channels.

Requirements

• 2–5 years of copywriting experience in CRM, performance marketing or digital marketing.


• Strong portfolio demonstrating both lifecycle and acquisition campaigns.


• Excellent writing, editing and proofreading skills in English and Hindi.


• Experience writing for WhatsApp, Meta ads, YouTube and other digital channels.


• Understanding of customer journeys, consumer psychology and direct-response copywriting.


• Familiarity with A/B testing and performance metrics such as CTR, CVR and CPL.


• Ability to work cross-functionally in a fast-paced environment and manage multiple projects simultaneously.