Copywriter

Savvytree; New Delhi; In loco; INR 360.000 - 600.000; Tempo pieno

Descrizione del lavoro

Savvytree is looking for a copywriter to craft social content and campaigns for multiple brands, ensuring performance-driven outcomes. You will collaborate with designers and strategists to translate briefs into compelling creative direction while maintaining a strong, consistent brand voice across channels.

Ideal candidates have 1–3 years in a digital agency, a portfolio of ads, landing pages, emails, and campaigns, and a knack for audience psychology and trend-informed content.

Competenze

• 1–3 years in a digital agency, working across multiple brands.
• Strong direct response copywriting fundamentals and brand voice.
• Ability to build content calendars and strategic directions.
• Strong research into audience psychology, reviews, forums, and competitor ads.
• Portfolio demonstrating performance-driven copies and concept campaigns.

Mansioni

• Conceptualise and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.
• Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.
• Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end.
• Create content calendars and topical content resonating with Gen Z and Millennials across platforms.
• Translate briefs into actionable creative direction and ensure brand voice remains consistent.
• Lead development of social media strategies for multiple brands.
• Create monthly content calendars aligned with client objectives, events, and campaigns.
• Collaborate with graphic designers, video editors, and copywriters to create resonant content.
• Plan and manage monthly UGC and brand shoots from concept to execution.
• Assist in the publishing of planned content ensuring alignment with strategy and timelines.

Conoscenze

Copywriting

Social media

Content strategy

Brand voice

Research skills

Campaign planning

Portfolio development

Descrizione del lavoro

About Savvytree:

Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.

From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:

to create meaningful content and achieve measurable results.

Key Responsibilities:

Multi-Format Copywriting:

• Conceptualise and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.
• Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.

Digital Activation & AV Scripts:

• Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.

Content Calendar Development:

• Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.

Copy Ownership:

• Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.
• Lead the development of innovative and impactful social media strategies for multiple brands
• Create monthly content calendars aligned with client objectives, events, and campaigns
• Translate client briefs into actionable and inspiring creative direction
• Ensure the strategic vision stays consistent across all content and campaign touchpoints
• Plan, ideate, strategise and assist in executing engaging social media content across social media platforms
• Collaborate with graphic designers, video editors, and copywriters to create content that resonates with audiences
• Plan and manage monthly UGC and brand shoots, from concept and mood boards to execution
• Ensure all content follows brand tone, messaging, and quality guidelines
• Provide creative direction and strategic guidance to the internal team to ensure cohesive and impactful brand storytelling across social media
• Assist in the execution and publishing of planned social media content, ensuring alignment with strategy, timelines, and platform best practices.

Strategic Messaging:

• Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.
• Present strategic proposals and creative concepts effectively to clients
• Collaborate with internal teams to ensure campaigns align with strategic objectives and timelines

Trend Integration:

• Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.

Brand Consistency:

• Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.

Required Skills & Mindset:

• 1-3 years in a digital agency, working across multiple brands (MUST HAVE)
• Strong grasp of direct response copywriting fundamentals, including:
• Stages of market awareness & sophistication
• How to build personas, angles, unique mechanisms
• Emotional and psychological triggers in buying behavior
• Portfolio that includes performance-driven copies (ads, landing pages, emails) and conceptual campaigns.
• Proven experience in writing and ideating content buckets and campaign plans.
• Ability to write for both brand and performance goals balancing tone with targets.
• Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.
• Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.