Copywriter

Freshtohome Foods Private Limited; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Freshtohome Foods Private Limited in Bengaluru is seeking a dynamic Copywriter to craft engaging brand messaging across digital and offline campaigns, including ads, social content, scripts, and product copy.

You will collaborate with art directors, designers, and marketing teams to translate briefs into compelling communications while ensuring tone, consistency, and alignment with brand positioning.

Qualifications

• Develop copy for digital, print, social, and offline campaigns.
• Translate briefs into clear, engaging messages.
• Collaborate with art directors, designers and marketing teams.
• Create product descriptions and packaging copy.

Responsibilities

• Develop creative and compelling copy for advertising campaigns across digital, print, social media, outdoor, radio, video, and other communication platforms.
• Write brand messaging, campaign concepts, headlines, taglines, body copy, captions, scripts, and promotional content.
• Translate creative briefs and marketing objectives into clear, engaging, and strategically relevant communication.
• Work closely with Art Directors, Graphic Designers, Creative Directors, Social Media teams, Marketing teams, and external agencies to develop integrated campaigns.
• Generate creative concepts and campaign ideas that align with the brand's positioning, tone of voice, and business objectives.
• Develop copy for digital advertising, including Google/Meta ads, display banners, landing pages, websites, apps, emailers, and push notifications.
• Create engaging content for social media platforms, including posts, reels, videos, campaigns, and topical communication.
• Write scripts for brand films, commercials, product videos, reels, explainer videos, and other audiovisual content.
• Develop copy for print and offline communication, including brochures, flyers, posters, newspaper advertisements, catalogues, POS materials, and outdoor advertising.
• Create product descriptions, packaging copy, point-of-sale communication, and retail messaging.
• Adapt campaign ideas and messaging across different formats, audiences, geographies, and communication channels while maintaining consistency.
• Participate in creative brainstorming, campaign ideation, presentations, and review meetings.
• Coordinate with designers and production teams to ensure the final creative execution accurately reflects the intended communication.
• Stay updated on advertising trends, emerging formats, social media trends, popular culture, and evolving consumer behaviour.
• Contribute to building and evolving the brand's creative language and communication identity.

Skills

Creative copywriting

Brand messaging

Campaign concepts

Content writing

Editing

Education

Bachelor's in Communications

Tools

Google Ads

Meta Ads

CMS

Job description

Role & responsibilities

• Develop creative and compelling copy for advertising campaigns across digital, print, social media, outdoor, radio, video, and other communication platforms.

• Write brand messaging, campaign concepts, headlines, taglines, body copy, captions, scripts, and promotional content.

• Translate creative briefs and marketing objectives into clear, engaging, and strategically relevant communication.

• Work closely with Art Directors, Graphic Designers, Creative Directors, Social Media teams, Marketing teams, and external agencies to develop integrated campaigns.

• Generate creative concepts and campaign ideas that align with the brand's positioning, tone of voice, and business objectives.

• Develop copy for digital advertising, including Google/Meta ads, display banners, landing pages, websites, apps, emailers, and push notifications.

• Create engaging content for social media platforms, including posts, reels, videos, campaigns, and topical communication.

• Write scripts for brand films, commercials, product videos, reels, explainer videos, and other audiovisual content.
  
• Develop copy for print and offline communication, including brochures, flyers, posters, newspaper advertisements, catalogues, POS materials, and outdoor advertising.

• Create product descriptions, packaging copy, point-of-sale communication, and retail messaging.
  Adapt campaign ideas and messaging across different formats, audiences, geographies, and communication channels while maintaining consistency.

• Participate in creative brainstorming, campaign ideation, presentations, and review meetings.
  
• Coordinate with designers and production teams to ensure the final creative execution accurately reflects the intended communication.

• Stay updated on advertising trends, emerging formats, social media trends, popular culture, and evolving consumer behaviour.

• Contribute to building and evolving the brand's creative language and communication identity.