Copywriter

Mamaearth; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Mamaearth is seeking a creative Scriptwriter to craft engaging scripts for campaigns, social media, and digital content, translating briefs into compelling stories that reflect the brand's tone.

Collaborate with Brand and Creative teams, designers, video creators, influencers, and agencies to develop platform-specific content, while researching trends to keep storytelling fresh. You will refine scripts based on feedback and ensure consistency with brand guidelines.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 1–3 years of experience in script writing, content writing, copywriting, or creative writing.
• Experience developing scripts for consumer-facing brands.
• Experience with FMCG, beauty/personal care, D2C, e-commerce, media, advertising, or startups is preferred.
• Hands-on experience writing scripts for social media, digital campaigns, branded content, reels, and videos.

Responsibilities

• Develop scripts for brand campaigns across social media and digital content.
• Translate briefs and insights into compelling scripts.
• Write scripts for reels, branded content, product videos, and digital ads.
• Create platform-specific scripts aligned with brand tone and audience.
• Collaborate with designers, creators, influencers, and agencies.
• Research trends and consumer behavior to generate fresh ideas.
• Identify trending topics for brand storytelling.
• Refine scripts based on feedback and performance insights.
• Ensure consistency with brand guidelines and messaging.
• Track content performance and apply learnings.

Skills

Script writing

Content writing

Copywriting

Creative writing

Education

Bachelor's degree or equivalent

Job description

Role & responsibilities

• Develop creative and engaging scripts for brand campaigns, social media, digital content, and other marketing initiatives.
• Translate brand briefs, consumer insights, and campaign objectives into compelling scripts and stories.
• Write scripts for reels, short-form videos, branded content, product videos, digital advertisements, and other social media formats.
• Develop creative concepts, storylines, hooks, dialogues, captions, and narratives that align with brand objectives.
• Work closely with the Brand and Creative teams to develop content that reflects the brand's tone, personality, and positioning.
• Collaborate with designers, video creators, social media teams, influencers, and external agencies to execute content ideas.
• Develop platform-specific scripts while ensuring content is relevant to the target audience and channel.
• Research consumer behaviour, cultural trends, competitor content, and emerging formats to generate fresh and relevant content ideas.
• Identify trending topics, conversations, formats, and cultural moments that can be leveraged for brand storytelling.
• Create strong hooks and narratives designed to drive audience attention, engagement, and retention.
• Support product launches, brand campaigns, influencer collaborations, and other integrated marketing initiatives through compelling scripts.
• Review and refine scripts based on creative feedback, campaign objectives, consumer insights, and performance learnings.
• Ensure all scripts maintain consistency with brand guidelines, messaging, product claims, and overall communication strategy.
• Track content performance and use audience insights and engagement data to improve future scripts and storytelling approaches.
• Stay updated with social media trends, content formats, advertising trends, and evolving consumer preferences.
• Continuously experiment with new storytelling formats, creative approaches, and content ideas to strengthen brand engagement.
• Maintain a strong consumer-first approach while ensuring all content is aligned with brand guidelines and business objectives.

Preferred candidate profile

• Bachelor's degree or equivalent practical experience.
• 1-3 years of experience in script writing, content writing, copywriting, creative writing, or a related field.
• Prior experience in developing scripts and creative content for consumer-facing brands.
• Experience working with FMCG, beauty & personal care, D2C, e-commerce, media, advertising, or startup businesses is preferred.
• Hands-on experience in writing scripts for social media, digital campaigns, branded content, reels, videos, and other consumer communication formats.