Copywriter

EduGo Abroad; Ahmedabad District; On-site; INR 400,000 - 700,000; Full time

Job summary

EduGo Abroad in Ahmedabad is seeking a creative Content Writer to craft compelling copy for digital marketing campaigns across platforms. You will write short-form and long-form content, develop video scripts, banner copy, headlines, CTAs, and social media content, partnering with Design, Marketing, Admissions, and Business teams.

The ideal candidate has a Bachelor's in English, Journalism, Mass Communication, Marketing, or related field, 2–3 years of copywriting/digital marketing experience,

Qualifications

• 2-3 years of copywriting, content writing, advertising, digital marketing, or a similar role.
• Excellent written and verbal communication skills in English.
• Strong understanding of copywriting principles, storytelling, and audience psychology.
• Ability to write short-form and long-form content across different platforms.
• Strong creative thinking and ability to generate fresh content ideas.
• Good understanding of social media platforms and digital marketing trends.

Responsibilities

• Write compelling and conversion-focused ad copies for digital marketing campaigns.
• Develop engaging video scripts for promotional, educational, and social media content.
• Create creative and impactful content for marketing campaigns and brand communication.
• Write concise and engaging banner copy, headlines, taglines, CTAs, and promotional content.
• Manage and develop content for various social media platforms.
• Plan and maintain a marketing content calendar aligned with campaigns, events, trends, and business objectives.
• Develop creative concepts and content ideas for social media campaigns.
• Collaborate with the Design, Marketing, Admissions, and Business Teams to develop relevant content.

Skills

Copywriting

Content writing

Digital marketing

Social media content

Creative thinking

Communication

Education

Bachelor's degree in English, Journalism, Mass Communication, Marketing, or related field

Job description

Work Schedule:

6 days a week | Alternate Saturdays Off

Company Description:

EduGo Abroad has over 15 years of expertise as India's only platform dedicated to Europe education, offering tailored, tech-driven solutions for students, partners, and universities. The platform connects stakeholders with over 25 countries, 550 universities, and 10,000 courses, making it the top choice for European education services. EduGo Abroad provides students comprehensive guidance on admissions, visas, and accommodation while supporting partners with an extensive course database and universities with access to a vast network. Recognized by top media platforms such as India Today and Financial Express, EduGo Abroad is a trusted pioneer in European education, committed to delivering exceptional opportunities globally.

Role Description:

• Write compelling and conversion-focused ad copies for digital marketing campaigns.
• Develop engaging video scripts for promotional, educational, and social media content.
• Create creative and impactful content for marketing campaigns and brand communication.
• Write concise and engaging banner copy, headlines, taglines, CTAs, and promotional content.
• Manage and develop content for various social media platforms.
• Plan and maintain a marketing content calendar aligned with campaigns, events, trends, and business objectives.
• Develop creative concepts and content ideas for social media campaigns.
• Collaborate with the Design, Marketing, Admissions, and Business Teams to develop relevant content.

Required Skills:

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
• 2-3 years of experience in copywriting, content writing, advertising, digital marketing, or a similar role.
• Excellent written and verbal communication skills in English.
• Strong understanding of copywriting principles, storytelling, and audience psychology.
• Ability to write short-form and long-form content across different platforms.
• Strong creative thinking and ability to generate fresh content ideas.
• Good understanding of social media platforms and digital marketing trends.