Senior Analyst - Content Development

Accenture; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Accenture is seeking a Senior Analyst in Content Development based in Hyderabad or Bengaluru. The role includes creating compelling marketing content, developing outreach materials, and engaging social media messaging to enhance brand visibility and lead generation.

Candidates should have a Bachelor’s degree and at least 4 years of experience in copywriting or marketing communication. Strong storytelling abilities and proficiency in digital marketing content across platforms are essential.

Qualifications

• Minimum 4 years of experience in copywriting or marketing communication.
• Strong portfolio demonstrating short-form content across various platforms.
• Proficiency in short-form writing for digital marketing.

Responsibilities

• Develop high-converting performance marketing content.
• Create impactful B2B outreach content.
• Develop engaging organic social media content.
• Write concise communication and lead nurturing content.
• Collaborate cross-functionally with internal teams.

Skills

Short-form copywriting

Ad copy writing

Social media copy writing

Content strategy & planning

Performance marketing content

Campaign messaging

Copywriting & editing

Education

Bachelor's degree (Mass Communication and Journalism preferred)

Job description

Overview

Management Level: 10 Senior Analyst Content Development
Location: Hyderabad or Bengaluru
Must have skills: Short-form copywriting, Ad copy writing, social media copy writing, Content strategy & planning, Performance marketing content, Campaign messaging, Copywriting & editing

Good To Have Skills: Multimedia content creation (Video, Audio, Animation), Lead generation content, Cross-functional collaboration

Responsibilities

• Develop high-converting performance marketing content including landing pages, social media ads, Google Ads, display ads and high-impact reel scripts tailored for digital campaigns and lead generation initiatives.
• Create impactful B2B outreach content including brochures, decks, presentations, and case studies to support enterprise communication and business development efforts.
• Develop engaging organic social media content including social media image copy and caption copy aligned with brand communication and audience engagement goals.
• Write concise and effective communication and lead nurturing content including SMS campaigns, WhatsApp campaigns, and voice dial-out scripts to improve engagement across the learner journey.
• Create compelling outreach and brand visibility content including flyers, posters, and standees for events, activations, and marketing initiatives.
• Collaborate cross-functionally with internal teams such as design, product, and sales to ensure content effectively supports overall business objectives.

Qualifications & Experience

• Bachelors degree with minimum 4 years of experience in copywriting or marketing communication (Mass Communication and Journalism preferred).
• Prior experience in EdTech, consumer industries, product companies, e-commerce or q-commerce industry is preferable.
• Strong portfolio demonstrating short-form content across ad campaigns, social media, landing pages, outreach assets, and lead nurturing communication.
• Proficiency in short-form writing for digital marketing platforms including social media, search engines, display networks, and CRM communication channels.
• Excellent storytelling, creative writing, editing, and communication skills with strong attention to detail.
• Ability to work in a fast-paced environment, manage multiple projects, and collaborate effectively across teams.