Senior Copywriter

Edvoy; Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Edvoy is seeking a strategic Senior Copywriter in Delhi to define and scale the brand's voice across B2B communication channels. This role emphasizes lead generation and business growth through effective messaging.

Successful candidates will have over 4 years of experience in B2B or SaaS copywriting and a proven track record in crafting compelling content for diverse formats, ensuring all align with business objectives.

The role requires collaboration with various teams, A/B testing of messaging, and a strong focus on performance metrics.

Qualifications

• 4+ years of experience in B2B or SaaS copywriting with proven success in lead generation.
• Strong ability to write across diverse B2B formats including ads and emails.
• Comfortable analyzing performance data and optimizing messaging through testing.

Responsibilities

• Establish a clear and professional tone of voice for B2B communication.
• Craft high-performing copy for lead-generation campaigns and B2B journeys.
• Collaborate to develop value-driven content strategies for business objectives.
• A/B test messaging and optimize based on performance data.

Skills

B2B or SaaS copywriting

Lead generation

Strong writing skills

Conversion-focused writing

Collaboration and project management

Job description

Edvoy (www.edvoy.com) is an innovative educational technology platform that provides comprehensive resources for students seeking guidance and support throughout their academic journey. Founded on the principle of empowering students to make informed decisions about their education, Edvoy offers a range of services designed to simplify the complex process of studying abroad through technology. Edvoy prioritizes transparency and accessibility, ensuring that students can access accurate information and unbiased guidance as they pursue their educational goals.

Designation – Senior Copywriter

Role – Full Time

Industry – EdTech, Digital Marketing, Content Strategy

Experience – 4+ years of experience in copywriting, content creation, and brand messaging

About the Role

We’re looking for a strategic and results-driven Senior Copywriter to define and scale the voice of our brand across all B2B communication channels. This is a high-impact, individual contributor role where your words won’t just inspire they’ll generate leads, strengthen partner relationships, and drive measurable business growth.

What You’ll Do

Shape the Brand Voice in B2B

• Establish and maintain a clear, professional, and compelling tone of voice tailored for partners, institutions, and enterprise audiences.
• Ensure consistency across all channels, presentations, proposals, website, campaigns, partner enablement materials, and thought‑leadership content.

Write to Influence and Convert

• Craft high‑performing copy for lead‑generation campaigns, B2B email journeys, LinkedIn, landing pages, and product brochures.
• Translate complex solutions into clear, persuasive messaging that resonates with decision‑makers.

Drive Strategic Messaging

• Collaborate with growth, partnerships, and product teams to develop value‑driven content strategies that align with our business objectives.
• Support sales and partnerships with impactful pitch decks, case studies, and nurturing campaigns.

Own Performance & Insights

• A/B test messaging and optimize copy based on engagement and conversion data.
• Stay close to B2B performance metrics, MQLs, SQLs, CTRs, engagement rates, and refine strategies accordingly.

Elevate Standards & Enable Teams

• Uphold high standards of clarity, persuasion, and professionalism across all B2B communications.

Who You Are

• 4+ years of experience in B2B or SaaS copywriting, with proven success in lead generation and partner engagement.
• Strong ability to write across diverse B2B formats: ads, emails, web, whitepapers, case studies, and sales collateral.
• Skilled in conversion‑focused writing—turning messaging into measurable actions (form fills, demo requests, partner sign‑ups).
• Adept at balancing creativity with business strategy.
• Comfortable analyzing performance data and optimizing messaging through testing.
• Strong collaboration and project management skills you deliver high‑quality work on time.

Key KPIs

• Lead Generation Impact: Increased MQL‑to‑SQL conversion rates through optimized messaging.
• Campaign Performance: Higher engagement rates across email, LinkedIn, and landing pages.
• Sales Enablement Success: Positive partner/sales feedback on collateral effectiveness.
• Brand Consistency: Cohesive voice and messaging across all B2B communication touchpoints.
• Timeliness: 90%+ of deliverables completed on schedule.
• Team Growth: Evident improvement in junior writers’ skills and contribution.