Advertising Copywriter

GradRight Inc.; Gurugram District; On-site; INR 350,000 - 500,000; Full time

Job summary

A leading Ed-Fin Tech company is seeking a creative copywriter to craft compelling advertising copy across various channels. The ideal candidate will possess strong skills in copywriting with a willingness to adapt to fast-paced environments. Freshers or candidates with up to 2 years of experience are welcome to apply. Responsibilities include writing for social media, emails, and websites, as well as conducting thorough research to ensure copy effectiveness. This position is based in Gurugram, Haryana with opportunities to contribute to innovative projects in the education finance space.

Qualifications

• Freshers or 1-2 years of relevant work experience.
• Experience in writing for digital, print, and broadcast channels.
• Ability to write clear, effective copy for multiple formats.

Responsibilities

• Write advertising copy for social media, emails, and websites.
• Conduct thorough research to create relevant copy.
• Track performance of digital assets and maintain editorial standards.

Skills

Copywriting

Creative thinking

Content strategy

Research skills

Job description

GradRight is the world’s first SaaS ecosystem that brings together students, universities and financial institutions on one platform. It enables students to find and fund high return college education, universities to engage and select the best-fit students and banks to lend in an effective and efficient manner. Our vision is to be the world’s leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all.

We have enabled 250,000+ students to get the best deals on $ 4+ Billion of loan requests and facilitated disbursements of more than $ 450+ Million in loans. We enable 50+ universities across US, Europe, Canada to develop their brand in India, attract the right students to apply and enroll for their Graduate programs. It has commenced a new business line of marketing, enrolling and managing the Online Programs for its university partners.

Founded in 2019, GradRight has offices across Hyderabad, Gurgaon, Bangalore, Delhi and Washington DC. GradRight’s team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions like Ashoka, Krea and Plaksha University. It is led by alumni of IIT Delhi, ISB Hyderabad and BITS Pilani and University of Pennsylvania. GradRight is also the winner of the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India.

Responsibilities

• Write advertising copy for use in social media ads, emails and website landing pages
• Copywriting for all broadcasting channels (SMS, WhatsApp, emails etc)
• Create advertising copies that convert (for Google ads, Facebook ads, Linkedin ads, etc)
• Conduct thorough research to write effective, relevant copy
• Use various content formats to promote and build the GradRight brand
• Understand content consumption behaviours to modify content strategies
• Track data backed performance of all digital assets
• Maintain high editorial standards across all content outputs through edits and proofreading
• Take ownership of projects through the whole creative lifestyle, from inception to deployment
• Work closely across functions at GradRight to support content requirements

Requirements

• Freshers or 1-2 years of relevant work experience
• Experience in writing and producing copies for digital, print and broadcast channels
• A portfolio of published ads and the associated metrics (impressions, traffic, conversions etc)
• Ability to write clear, crisp and effective copy for multiple digital formats
• Ability to think creatively and operate independently in a fast-paced environment
• A thorough understanding of copywriting trends and methods as well as a keen interest in new and emerging technologies and digital advertising tactics

Good to have

• Basic understanding of aiding visual design with copy