Copywriter

Dentsu Aegis Network Ltd.; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

Dentsu Creative Mumbai is seeking a creative Copywriter to craft engaging content across digital and integrated marketing campaigns. You will collaborate with Art Directors, Brand Strategists, Account Management, and Digital teams to produce on-brand copy that resonates with target audiences.

Ideal candidates have 1–2 years of experience, a strong portfolio in campaigns and social content, and excellent command of English. Bachelor’s degree or relevant diploma is preferred.

Qualifications

• 1–2 years of Copywriting, Content Writing, Advertising, Digital Marketing, or similar role.
• Excellent written and verbal communication skills in English.
• Strong portfolio showcasing campaigns, social content, or integrated communication work.

Responsibilities

• Develop creative copy for digital, social, print, website, CRM, and campaigns.
• Translate client briefs into engaging, on-brand, audience-focused messaging.
• Write compelling social media content, headlines, taglines, scripts, emails, and marketing collateral.
• Collaborate with Art Directors, Designers, Brand Strategists, and Account Management teams to deliver integrated solutions.
• Ensure content aligns with brand guidelines, campaign objectives, and tone of voice; monitor performance.

Skills

Creative writing

Editing

Storytelling

Communication

Education

Bachelor's degree or Diploma in Mass Media/Advertising/Marketing Communications/Journalism/English/Communications

Job description

We are looking for a creative and detail-oriented Copywriter to craft compelling and impactful content across digital and integrated marketing campaigns. In this role, you will work closely with Art Directors, Brand Strategists, Account Management, and Digital teams to develop engaging copies that align with brand objectives and resonate with target audiences. This opportunity is ideal for professionals with 1–2 years of experience who are passionate about storytelling, creativity, and brand communication.

Job Description

Key Responsibilities

Develop creative copy for digital, social media, print, website, CRM, and integrated marketing campaigns. Translate client briefs into engaging, on‑brand, and audience‑focused messaging. Write compelling social media content, campaign headlines, taglines, scripts, website copy, emailers, and marketing collateral. Collaborate with Art Directors, Designers, Brand Strategists, and Account Management teams to deliver integrated creative solutions. Ensure content aligns with brand guidelines, campaign objectives, and tone of voice. Incorporate SEO best practices and digital content optimization where applicable. Monitor content performance and refine messaging based on campaign insights and audience engagement. Stay updated on consumer trends, cultural conversations, and emerging digital platforms to create relevant content. Present creative concepts and copy ideas to internal teams and clients when required. Manage multiple projects while maintaining quality, creativity, and adherence to deadlines.

Eligibility Criteria

Bachelor's degree or UGC‑approved Diploma in Mass Media, Advertising, Marketing Communication, Journalism, English, Communications, or a related field. 1–2 years of experience in Copywriting, Content Writing, Advertising, Digital Marketing, or a similar role. Excellent written and verbal communication skills with a strong command of English. Strong portfolio showcasing creative campaigns, social media content, digital copy, or integrated communication work. Understanding digital marketing, branding, and social media platforms.

Preferred Skills

Strong conceptual thinking and storytelling abilities. Excellent editing, proofreading, and attention to detail. Ability to write across multiple formats, audiences, and brand tones.

Location

India - Maharashtra - Mumbai - Worli - Devchand House - Level 5 Brand: Dentsu Creative Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us

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