Senior Copywriter

upGrad International; Mumbai; On-site; INR 700,000 - 1,000,000; Full time

Benefits offered by this job

Structured learning environment

Collaborative culture

Varied projects across channels

Job summary

upGrad International in Mumbai is seeking a Senior Copywriter to shape and elevate the brand voice across campaigns, emails, social content and offline materials. You will mentor junior writers and collaborate with cross-functional teams to drive engagement and conversions.

You will develop compelling copy, adapt tone across platforms, conduct audience research, stay ahead of industry trends, and manage multiple projects end-to-end to meet deadlines.

Qualifications

• 3+ years of copywriting, content, or brand marketing experience.
• Strong understanding of social media marketing and content strategy.
• Experience collaborating with designers, marketers, and cross-functional teams.

Responsibilities

• Develop and write copy for social media posts, emails, ads, influencer content and offline marketing.
• Create content that resonates with audiences and drives engagement and conversions.
• Collaborate with stakeholders to align content with brand guidelines and campaign goals.
• Participate in brainstorming to develop creative concepts and ideas.
• Conduct research to understand product specs, audience preferences, and key messages.
• Stay informed on industry trends and best practices in content strategy.
• Manage multiple projects end-to-end, meeting deadlines and quality standards.
• Refine copy based on feedback, data and performance insights.

Skills

Excellent English

Adaptable tone

Storytelling

Attention to detail

Multitasking

Education

English/Journ/Marketing degree

Job description

Job Title – Sr. Copywriter Location: Mumbai

Level: Analyst/ Senior Analyst

About upGrad

Founded in 2015, upGrad is Asia’s largest integrated Learning, Skilling, Workforce Development, and Placement company. Its offerings include online and hybrid degrees, study abroad programs, certifications, bootcamps, and doctorates for working professionals. Through its B2B arm, upGrad also provides enterprise training, recruitment, and staffing services. With 10M+ learners across 100+ countries, 300+ global university partners, 2500+ pathway connections, and 20,000+ recruitment partners, upGrad continues to empower careers worldwide. Learn more at www.upgrad.com.

About Role:

As a Senior Copywriter, you will be responsible for shaping and elevating the brand voice across multiple touchpoints. You’ll create content for key campaigns, mentor junior writers, and collaborate closely with the internal teams to produce high-quality content that drives engagement and conversion.

• Develop and write compelling, original copy for social media posts, email campaigns, performance marketing ads, influencer-led content and offline marketing.
• Create content that resonates with target audiences and drives desired outcomes.
• Collaborate closely with internal stakeholders to align content with brand guidelines, campaign goals, and audience insights.
• Participate in brainstorming sessions to develop creative concepts and innovative ideas.
• Conduct in-depth research to understand product specifications, audience preferences, and key brand messages.
• Stay informed about industry trends and incorporate best practices into content strategies.
• Manage multiple projects simultaneously, from ideation to execution, ensuring deadlines are consistently met.
• Drive ideation and actively contribute to brainstorming sessions, campaign concepts, and creative direction.
• Manage multiple projects end-to-end, ensuring timelines, quality, and performance expectations are met.
• Refine and optimise copy based on feedback, data, and performance insights.

Skills:

• Exceptional command of English with strong attention to grammar, structure, and nuance.
• Proven ability to adapt tone and style across audiences, platforms, and funnel stages.
• Strong conceptual thinking and storytelling skills, with a performance-driven mindset.
• High attention to detail and the ability to balance creativity with clarity and intent.
• Comfort working in a fast-paced environment and handling multiple priorities.

Requirements:

• A degree in English, Journalism, Marketing, Communications, or a related field.
• 3+ years of experience in copywriting, content, or brand marketing roles.
• Strong understanding of social media marketing, content strategy, and performance-led copywriting.
• Experience collaborating with designers, marketers, and cross-functional teams.

What we offer:

• A structured learning environment that supports continuous learning and career progression.
• A collaborative, inclusive culture where strong ideas and ownership are encouraged.
• The opportunity to work on diverse projects alongside a passionate and talented team.

Why Join upGrad

• Opportunity to shape and scale one of India’s fastest-growing learning brands.
• Work with senior leadership on high-impact brand and growth charters.
• Ownership, autonomy, and the ability to build a digital-first brand ecosystem from scratch.

Equal Opportunity Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. All employment is decided on the basis of qualifications, merit, and business need.