Senior Copywriter

TING; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

TING is seeking an experienced Copywriter/Content Marketer to lead content strategies across website, email, social media, and advertising. You will craft engaging website copy, blogs, product descriptions, and campaigns, while aligning with our brand voice.

You’ll mentor teammates and ensure content quality across multiple brands. You will collaborate with visual designers and marketers, stay ahead of industry trends, and deliver on-brand, error-free content across channels.

Qualifications

• Bachelor's degree in English, Communications, Marketing, or a related field.
• 4–5 years of copywriting or content marketing experience with a strong portfolio.
• Strong understanding of social media content marketing, SEO, and digital marketing best practices.
• Excellent written and verbal communication skills across multiple formats.

Responsibilities

• Develop and execute creative content strategies for brands across website, email, social media, and advertising.
• Write and edit website copy, blog articles, product descriptions, email campaigns, social posts, and ad copy.
• Collaborate with designers and cross-functional teams to deliver on-brand campaigns.
• Research industry trends to inform content creation and strategy.
• Ensure content is accurate, on-brand, and adheres to style guidelines.
• Review and provide feedback on content from team members.
• Mentor junior copywriters and delegate tasks as needed.
• Present concepts to brands and incorporate feedback.
• Manage 3–5 brands simultaneously.

Skills

Copywriting

Content marketing

SEO

Editing

Cross-functional collaboration

Verbal communication

Education

Bachelor's degree in English/Communications/Marketing

Job description

• Develop and execute creative and effective content strategies for brands across all channels, including website, email, social media, and advertising
• Write and edit website copy, blog articles, product descriptions, email marketing campaigns, social media posts, and advertising copy that is engaging, informative, and aligned with our brand voice and tone
• Collaborate with visualizers, art directors, and other cross-functional team members to develop and execute on-brand campaigns and initiatives
• Conduct research and stay up-to-date with industry trends and best practices to inform content creation and strategy
• Ensure all content is accurate, error-free, and meets brand and style guidelines
• Review and provide feedback on content created by other team members
• Mentor and provide guidance to junior copywriters and other team members, as needed
• Present concepts/ideas to brands as per briefs and ensure that the feedback is incorporated
• Ability to delegate tasks efficiently to junior team members
• Ability to work on 3-5 brands simultaneously

Requirements:

• Bachelor's degree in English, Communications, Marketing, or a related field
• 4-5 years of experience in copywriting or content marketing, with a portfolio of work that demonstrates exceptional writing skills and creativity
• Strong understanding of content marketing on social media, SEO, and digital marketing best practices
• Excellent written and verbal communication skills, with the ability to write in a variety of styles and formats
• Strong attention to detail and ability to proofread and edit own work and the work of others
• Experience working with cross-functional teams, including designers, marketing managers
• Can speak, read and write in English, Tamil [Hindi and other languages would be an advantage]