Copywriter

dentsu; Mumbai; On-site; INR 300,000 - 460,000; Full time

Job summary

Dentsu Creative in Mumbai is seeking a creative Copywriter to craft compelling content across digital and integrated marketing campaigns. You will collaborate with Art Directors, Brand Strategists, and Digital teams to develop on-brand copies that resonate with target audiences.

Ideal candidates have 1–2 years of experience, a strong portfolio, and a degree in Mass Media or related field. The role is full-time, permanent, based in Worli, Devchand House, Level 6, and offers opportunities to

Qualifications

• 1–2 years of copywriting or digital marketing experience.
• Bachelor’s degree or relevant diploma in Mass Media or related field.
• Excellent written and verbal English communication.
• Strong portfolio of campaigns, social content, or integrated work.
• Understanding of digital marketing, branding, and social platforms.

Responsibilities

• Develop copy for digital, social, print, website, CRM, and campaigns.
• Translate briefs into on-brand, audience-focused messaging.
• Write social content, headlines, taglines, scripts, emails, and collateral.
• Collaborate with Art Directors, Designers, Brand Strategists, and Account teams.
• Ensure content aligns with brand guidelines and tone of voice.
• Incorporate SEO and content optimization where applicable.
• Monitor content performance and refine messaging based on insights.
• Stay updated on trends and platforms to create relevant content.
• Present copy concepts to internal teams and clients.
• Manage multiple projects with deadlines.

Skills

Storytelling

Editing & proofreading

Attention to detail

Cross-format writing

Education

bachelor’s degree or diploma in Mass Media/Advertising/Marketing Communication/Journalism/English

Job description

Job Description

We are looking for a creative and detail-oriented Copywriter to craft compelling and impactful content across digital and integrated marketing campaigns. In this role, you will work closely with Art Directors, Brand Strategists, Account Management, and Digital teams to develop engaging copies that align with brand objectives and resonate with target audiences. This opportunity is ideal for professionals with 1–2 years of experience who are passionate about storytelling, creativity, and brand communication.

Key Responsibilities

• Develop creative copy for digital, social media, print, website, CRM, and integrated marketing campaigns.
• Translate client briefs into engaging, on-brand, and audience-focused messaging.
• Write compelling social media content, campaign headlines, taglines, scripts, website copy, emailers, and marketing collateral.
• Collaborate with Art Directors, Designers, Brand Strategists, and Account Management teams to deliver integrated creative solutions.
• Ensure content aligns with brand guidelines, campaign objectives, and tone of voice.
• Incorporate SEO best practices and digital content optimization where applicable.
• Monitor content performance and refine messaging based on campaign insights and audience engagement.
• Stay updated on consumer trends, cultural conversations, and emerging digital platforms to create relevant content.
• Present creative concepts and copy ideas to internal teams and clients when required.
• Manage multiple projects while maintaining quality, creativity, and adherence to deadlines.

Eligibility Criteria

• Bachelor's degree or UGC-approved Diploma in Mass Media, Advertising, Marketing Communication, Journalism, English, Communications, or a related field.
• 1–2 years of experience in Copywriting, Content Writing, Advertising, Digital Marketing, or a similar role.
• Excellent written and verbal communication skills with a strong command of English.
• Strong portfolio showcasing creative campaigns, social media content, digital copy, or integrated communication work.
• Understanding digital marketing, branding, and social media platforms.

Preferred Skills

• Strong conceptual thinking and storytelling abilities.
• Excellent editing, proofreading, and attention to detail.
• Ability to write across multiple formats, audiences, and brand tones.

Location

India - Maharashtra- Mumbai - Worli - Devchand House - Level 6

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent