Content Specialist

Born Good; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

Born Good in Bengaluru is seeking a Content Strategist to own creative strategy for Meta ads and performance marketing. The role blends storytelling with performance, guiding scripts, shoots, and briefs.

The ideal candidate has 2+ years in a D2C or performance marketing brand, is comfortable directing shoots, and can also appear on camera for reels. You will lead content ideation, plan shoots, and coordinate with designers to create engaging ad creatives across formats, while staying ahead of

Qualifications

• 2+ years of experience in a new-age D2C or performance marketing brand.
• Strong understanding of Meta hooks, ad angles, and content planning.
• Hands-on experience with UGC scripting and storytelling for short-form video.
• Experience planning and directing content shoots.
• Comfortable being in front of the camera to shoot reels for Instagram.
• Experience briefing designers and coordinating with a marketing team on ad creatives.

Responsibilities

• Own creative strategy for Meta ads and performance marketing, from ideation through to execution.
• Plan and direct content shoots, including scripting UGC-style content and defining ad angles and hooks.
• Brief designers and coordinate with the marketing team to produce ad creatives across formats.
• Manage barter and paid influencer campaigns end-to-end.
• Coordinate with influencer agencies to source and manage talent for shoots and campaigns.
• Be in front of the camera when required, shooting reels and UGC-style content for Instagram.
• Stay on top of Meta content trends, hooks, and storytelling formats that drive performance.

Skills

D2C marketing

Performance marketing

UGC scripting

Content shoots

Camera presence

Brief designers

Job description

About Born Good (Be Better Personal Care Private Limited )

Born Good is a digital first FMCG brand with a core mission to enable people contribute to the planet in a small yet significant way. Born Good products are USDA certified and plant-based. They are effective cleaners that are 100% safe and non-toxic. We are a funded startup and backed up RPSG Ventures.

About the Role

We are looking for a Content Strategist to own creative strategy for our Meta ads and performance marketing. This role sits at the intersection of storytelling and performance — someone who understands what stops the scroll, what drives conversion, and how to translate that into scripts, shoots, and briefs. An ideal candidate has 2+ years of experience in a new-age D2C or performance marketing brand, is comfortable directing shoots, and is equally comfortable being in front of the camera.

Key Responsibilities

• Own creative strategy for Meta ads and performance marketing, from ideation through to execution
• Plan and direct content shoots, including scripting UGC-style content and defining ad angles and hooks
• Brief designers and coordinate with the marketing team to produce ad creatives across formats
• Manage barter and paid influencer campaigns end-to-end
• Coordinate with influencer agencies to source and manage talent for shoots and campaigns
• Be in front of the camera when required, shooting reels and UGC-style content for Instagram
• Stay on top of Meta content trends, hooks, and storytelling formats that drive performance

Skills we are looking for

Must Haves:

• 2+ years of experience in a new-age D2C or performance marketing brand
• Strong understanding of Meta hooks, ad angles, and content planning
• Hands-on experience with UGC scripting and storytelling for short-form video
• Experience planning and directing content shoots
• Comfortable being in front of the camera to shoot reels for Instagram
• Experience briefing designers and coordinating with a marketing team on ad creatives

Nice To Have:

• Experience managing barter and paid influencer campaigns
• Existing relationships with influencer agencies
• Good spoken and written English
• Fast to respond and good communication skills
• Ability to work in a fast-paced environment

  What’s in it for you

  • An opportunity to work in a company inspired to create a better impact for the planet
  • Experience a once-in-a-lifetime opportunity to part of a fast-growing company at an early stage
  • An opportunity to work in a passionate team looking to bring change to a traditional market
  • Steep learning curve
  • A performance-based environment with no limits to career growth and personal development

  References

  • A minimum of 2 references – from either a work place or from your place of education