Paid Content Strategist

Weekday AI (YC W21); Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading marketing firm in Bengaluru is seeking a Paid Content Strategist to drive performance marketing across Meta and Google platforms. This role requires 2-4 years of experience in managing and optimizing campaigns, along with a strong understanding of content strategy and creative testing. Candidates will lead content strategy for paid campaigns and collaborate closely with creative teams. The position offers a dynamic environment focused on experimentation and continuous optimization, providing a great opportunity for growth in paid marketing channels.

Qualifications

• 2-4 years of experience in performance marketing, preferably in high‑volume paid media environments.
• Hands‑on experience managing and optimizing campaigns in Meta Ads Manager and Google Ads.
• Strong understanding of creative testing frameworks.

Responsibilities

• Lead content strategy for paid campaigns across Meta, Google, and other platforms.
• Partner with creative teams to launch ad creatives quickly.
• Design, execute, and analyze structured experiments.

Skills

Performance Marketing

Content Strategy

Campaign Optimization

Meta Ads

Google Ads

Creative Testing

Job description

This role is for one of the Weekday's clients

Min Experience: 2 years
Location: Bengaluru, NCR
JobType: full-time

We are looking for a hands‑on Paid Content Strategist who lives and breathes performance marketing across Meta, Google, and other paid channels. You will own ad content strategy, collaborate closely with creative teams to ship campaigns fast, and obsessively analyze performance to drive real results. This role is perfect for someone who thrives on experimentation and continuous optimization rather than following cookie‑cutter playbooks.

Key Responsibilities

• Lead content strategy for paid campaigns across Meta, Google, and other platforms
• Partner with creative teams to brief, iterate, and launch ad creatives quickly
• Design, execute, and analyze structured experiments across hooks, formats, copy, and audiences
• Monitor performance daily, spot trends, flag issues, and scale high‑performing creatives
• Maintain a testing roadmap and document learnings for future campaigns
• Stay updated on platform changes, new ad formats, and competitor strategies
• Collaborate with growth, brand, and product teams to align messaging and maximize ROI

Requirements

• 2-4 years of experience in performance marketing, preferably in high‑volume paid media environments
• Hands‑on experience managing and optimizing campaigns in Meta Ads Manager and Google Ads
• Strong understanding of creative testing frameworks (static, video, UGC, etc.)
• Data‑driven mindset with the ability to interpret dashboards, reports, and campaign metrics
• Sharp attention to detail: spot errors, off‑brand creatives, and optimize CTAs
• Excellent communication skills to brief creatives efficiently
• Bonus: experience in D2C, e‑commerce, or app‑first businesses

Why This Role?

• Take real ownership of the content‑to‑performance loop
• Work in a fast‑feedback environment with weekly iteration cycles
• Influence key business decisions through actionable insights
• Opportunity to grow as we scale paid marketing channels

Core Skills

Content Strategy

• Paid Media
• Performance Marketing
• Meta Ads
• Google Ads
• Campaign Optimization
• Creative Testing