Performance Creative and Content Strategist

Divisa Herbals Private Limited; Chandigarh; On-site; INR 420,000 - 780,000; Full time

Job summary

Divisa Herbals Private Limited in Chandigarh seeks a Performance Creative & Content Strategist to own ad creatives across Meta and YouTube, from concept to scripts to edits, with hands-on CapCut, Premiere, Canva and AI tools.

You will work directly with founders, manage weekly creative batches, brief creators on a lean budget, analyze metrics and iterate on hooks, pacing and CTAs to drive compliant, scroll-stopping content.

Qualifications

• 1–4 years making ads or short-form content for brands. A portfolio of ads that actually ran.
• Strong scripting and editing skills; clear grasp of hooks, pacing and CTAs.
• Understands metrics (hook rate, CTR, CPA) and iterates based on data.
• Fluent with AI creative tools (image, video, voice).

Responsibilities

• Create ad concepts, hooks and scripts for short video ads (Reels, Shorts, YouTube) and static ads.
• Edit and produce ads (CapCut, Premiere, Canva, Figma) with relevant AI tools.
• Find and brief UGC creators, experts and micro-influencers on a lean budget.
• Deliver a weekly batch of new creatives and variations, working closely with the performance marketer.
• Turn insights into new angles: study competitor ads (Meta Ad Library), comments and customer reviews.
• Write copy for landing pages, product pages and organic social posts. Keep content credible and compliant.

Skills

Scripting

Video editing

Metrics literacy

AI tooling

Tools

CapCut

Premiere

Canva

Figma

Job description

Performance Creative & Content Strategist

WORK MODE: Full-time, in office (Chandigarh)

REPORTING TO: Founders

EXPERIENCE: 1–4 years hands-on

STAGE: Early-stage brand with strong founder backing.

About us

We are building a premium Ayurveda wellness brand that brings together traditional Ayurvedic knowledge with modern science, sold primarily through our own D2C website. The founding team has built household-name Ayurveda brands before and brings deep experience in brand building, technology and investing.

We want young, sharp marketers who live inside Ads Manager, think in hooks and tests, leverage AI tools, and want to own real budgets and real numbers early in their career.

The mandate

Produce a steady flow of scroll-stopping, compliant ad creatives to win on Meta & YouTube.

WHAT YOU WILL DO

• Create ad concepts, hooks and scripts for short video ads (Reels, Shorts, YouTube) and static ads.
• Edit and produce ads (CapCut, Premiere, Canva, Figma) with relevant AI tools.
• Find and brief UGC creators, experts and micro-influencers on a lean budget.
• Deliver a weekly batch of new creatives and variations, working closely with the performance marketer.
• Turn insights into new angles: study competitor ads (Meta Ad Library), comments and customer reviews.
• Write copy for landing pages, product pages and organic social posts. Keep content credible and compliant.

MUST HAVE

• 1–4 years making ads or short-form content for brands. A portfolio of ads that actually ran.
• Strong scripting and editing skills; clear grasp of hooks, pacing, captions and CTAs.
• Understands metrics (hook rate, CTR, CPA) and iterates based on data.
• Fluent with AI creative tools (image, video, voice).

GOOD TO HAVE

• Health, wellness, nutrition or beauty content experience; bilingual (English + Hindi) writing.
• Own Instagram/YouTube presence or experience growing an organic handle.

Why this is a good move for you

• Own the numbers from day one: CAC, ROAS.
• Work directly with founders; no layers.
• Build the growth engine from scratch: account structure, tracking, creative system, website CRO.
• Performance-linked incentives. Clear path to lead the growth team as the brand scales.

What we offer

• Real budgets, real responsibility, and direct work with experienced founders.
• Clear path to lead the growth team as we add Amazon, quick commerce and more channels.