Content Strategist / Digital Marketing

Topbeat; Jaipur; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Topbeat is seeking a Content Strategist to drive high-performing influencer content across campaigns. You will ideate, script, and ensure content aligns with brand messaging to maximise engagement and conversions.

Collaborate with the influencer marketing team and content POC to turn creator collaborations into impactful content and guide creators with clear briefs and directions.

Qualifications

• Strong understanding of short-form content for reels and shorts.
• Proven ability to identify viral hooks and engaging formats.
• Experience in scripting or content planning for social media.
• Analytical mindset that connects content with performance.
• Good communication skills to guide creators effectively.
• Prior experience in influencer marketing or D2C brands preferred.

Responsibilities

• Develop content angles, hooks, and campaign concepts for influencer collaborations.
• Identify trends, formats, and viral patterns relevant to the brand.
• Create content frameworks tailored to different products and audiences.
• Guide influencers with clear content briefs and script directions.
• Ensure content hooks within the first 3-5 seconds for maximum engagement.
• Balance brand messaging with creator-led storytelling.
• Analyse past campaign performance to refine strategies.
• Identify what works and scale it across campaigns.
• Continuously test new content formats and ideas.
• Coordinate with scouting team for creator selection.
• Align with Content POC for script and video approvals.
• Ensure content maintains brand tone and positioning.
• Improve overall content quality across influencer campaigns.
• Write compelling 15-40 second scripts for Meta reels.
• Develop multiple hook variations for first 1-3 seconds.

Skills

Short-form content expertise

Viral hooks & formats

Scripting / content planning

Analytics mindset

Communication

Influencer marketing experience

Tools

Meta Ads Library

Job description

We are looking for a Content Strategist responsible for driving high-performing influencer content across campaigns. This role focuses on ideation, scripting direction, and ensuring that all content aligns with brand messaging while maximising engagement and conversions.

You will work closely with the influencer marketing team and content POC to turn creator collaborations into impactful content.

Role Overview

We are looking for a Content Strategist responsible for driving high-performing influencer content across campaigns. This role focuses on ideation, scripting direction, and ensuring that all content aligns with brand messaging while maximising engagement and conversions.

You will work closely with the influencer marketing team and content POC to turn creator collaborations into impactful content.

Key Responsibilities

• Develop content angles, hooks, and campaign concepts for influencer collaborations
• Identify trends, formats, and viral patterns relevant to the brand
• Create content frameworks tailored to different products and target audiences
• Guide influencers with clear content briefs and script directions
• Ensure content is engaging within the first 3-5 seconds (strong hooks)
• Balance brand messaging with natural, creator-led storytelling
• Analyse past campaign performance to refine content strategies
• Identify what works (hooks, formats, storytelling styles) and scale it
• Continuously test new content formats and ideas
• Work closely with the scouting team for creator selection based on content fit
• Coordinate with the Content POC for script and video approvals
• Align with marketing goals (product focus, offers, campaigns)
• Ensure all content maintains brand tone, messaging, and positioning
• Improve overall content quality across influencer campaigns
• Write compelling 15-40 second scripts tailored specifically for Meta's reel format.
• Develop multiple hook variations optimised for the first 1-3 seconds of the video.

Requirements

• Strong understanding of short-form content (Instagram Reels, YouTube Shorts, etc.)
• Proven ability to identify viral hooks and engaging formats
• Experience in scripting or content planning for social media
• Analytical mindset that can connect content with performance
• Good communication skills to guide creators effectively
• Prior experience in influencer marketing or D2C brands preferred

What We’re Looking For (Core Traits)

• Obsessed with content (you naturally analyse reels/ads while scrolling)
• Strong instinct for "what will work"
• Creative but also performance-focused
• Fast executor - can generate ideas quickly and iterate

Bonus (Nice to Have)

• Experience with performance marketing creatives
• Understanding of UGC-style content
• Familiarity with tools like Meta Ads Library, trend tracking, etc.