Content Strategist

Recreators Design And Media; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Recreators Design & Media Pvt. Ltd. in India seeks a Content Strategist to craft stories across social media, websites, influencer campaigns and packaging for skincare, Ayurveda, jewelry and lifestyle brands.

You will plan calendars, write captions, develop brand messaging, SEO copy and scripts for videos, while ensuring brand voice and compliance with guidelines.

If you bring 13 years in content writing and excellent English, join a creative, deadline-driven team.

Qualifications

• 13 years in content writing, social media or copywriting (agency experience preferred).
• Excellent written English.
• Strong understanding of Instagram and content trends.
• Basic SEO knowledge.
• Ability to adapt tone for different brands.
• Good research skills and attention to detail.
• Ability to manage multiple brands and deadlines.

Responsibilities

• Plan and manage monthly content calendars for multiple brands.
• Write captions, hooks and hashtags for posts, carousels and reels.
• Create carousel concepts and reel ideas.
• Track performance and improve content based on engagement.
• Create brand messaging, taglines and campaign copy.
• Write ad copy for Meta and Google ads.
• Keep brand tone consistent everywhere.
• Write SEO-friendly copy for homepages, service pages, product pages and landing pages.
• Create headlines, subheads and CTAs.
• Write meta titles, meta descriptions, blogs and product descriptions.
• Write reel scripts, voiceovers and influencer talking points.
• Create shot-by-shot scripts for shoots and AI videos.
• Brief influencers on brand messaging.
• Write product names, descriptions, ingredient callouts and usage directions.
• Draft copy for labels, boxes and inserts.
• Make sure claims follow guidelines (AYUSH, FSSAI, etc.)
• Research brands, competitors and audiences.
• Work with designers, editors and photographers.
• Pitch new content and campaign ideas.

Skills

Content writing

Social media

Copywriting

English proficiency

SEO basics

Brand voice adaptation

Time management

Tools

AI tools (ChatGPT, Claude, Canva, AI video tools)

Meta Ads

Job description

We're Hiring: Content Strategist

Company- Recreators Design & Media Pvt. Ltd.

About the Role

We're looking for a creative, detail-driven Content Strategist who can think like a marketer and write like a storyteller. You'll handle content across social media, websites, influencer campaigns and packaging for brands in skincare, Ayurveda, jewellery and lifestyle.

Key Responsibilities

1 Social Media Management

• Plan and manage monthly content calendars for multiple brands
• Write captions, hooks and hashtags for posts, carousels and reels
• Create carousel concepts and reel ideas
• Track performance and improve content based on engagement

2 Brand Content Writing

• Create brand messaging, taglines and campaign copy
• Write ad copy for Meta and Google ads
• Keep brand tone consistent everywhere

3 Website Content

• Write SEO-friendly copy for homepages, service pages, product pages and landing pages
• Create headlines, subheadlines and CTAs
• Write meta titles, meta descriptions, blogs and product descriptions

4 Influencer & Video Scripts

• Write reel scripts, voiceovers and influencer talking points
• Create shot-by-shot scripts for shoots and AI videos
• Brief influencers on brand messaging

5 Packaging Content

• Write product names, descriptions, ingredient callouts and usage directions
• Draft copy for labels, boxes and inserts
• Make sure claims follow guidelines (AYUSH, FSSAI, etc.)

6 Strategy & Collaboration

• Research brands, competitors and audiences
• Work with designers, editors and photographers
• Pitch new content and campaign ideas

Requirements

• 13 years in content writing, social media or copywriting (agency experience preferred)
• Excellent written English
• Strong understanding of Instagram and content trends
• Basic SEO knowledge
• Ability to adapt tone for different brands
• Good research skills and attention to detail
• Ability to manage multiple brands and deadlines

Good to Have

• Experience with D2C, skincare, Ayurveda, jewellery or FMCG brands
• Familiarity with AI tools (ChatGPT, Claude, Canva, AI video tools)
• Basic understanding of Meta Ads
• A portfolio of social media, website or packaging work

What We Offer

• Work with diverse brands across industries
• Creative freedom and a supportive team
• Growth opportunities in a full-service agency