Creative Strategist (Meta Ads)

Salt Media; India; Remote; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Own the creative process end-to-end

Work directly with D2C founders

High-growth and experimental environment

100% Remote work

Flat hierarchy

Job summary

A D2C growth agency is seeking a Creative Strategist to lead the creative process for Meta Ads. You will develop compelling ad concepts, analyze performance metrics, and collaborate closely with a media team to optimize campaigns. The ideal candidate has 2+ years in creative strategy or copywriting and a strong passion for storytelling and user behavior. This fully remote role offers a high-growth environment free of bureaucracy.

Qualifications

• Minimum 2 years of experience in creative strategy or copywriting (preferably for D2C/eCommerce).
• Strong understanding of Meta ad performance metrics.
• Deep interest in storytelling, content psychology, and user behaviour.
• Ability to ideate, write, and structure performance-driven ad scripts.
• Curious, self-driven, and obsessed with decoding why some ads work better.
• Curious, self-driven, and obsessed with decoding why some ads work better than others.

Responsibilities

• Ideate and script high-converting UGC-style ads for Meta.
• Analyse creative performance to find insights and patterns.
• Develop creative testing frameworks and structure experiments across accounts.
• Collaborate with editors, designers, and media buyers to align story, style, and performance.
• Conduct competitor and trend research to identify new creative angles.
• Lead creative reviews and maintain Salt Media's quality and storytelling standards.

Skills

Creative strategy

Copywriting

Understanding of Meta ad performance metrics

Storytelling

Content psychology

User behaviour analysis

Job description

Salt Media is a D2C growth agency built for brands that want to scale without chaos.

We take a creative-first approach to paid marketing, combining performance data with storytelling that actually sells.

We work with fast-scaling D2C brands across India, managing multi-crore spends on Meta & Google.

Now, we’re looking for a Creative Strategist who can own the creative process from concept to iteration to insight.

Creative Strategist – Meta Ads

Location: Remote

Type: Full-time

Role Overview

As a Creative Strategist, you’ll be the creative brain behind our Meta Ads.

You’ll turn data and consumer insights into scroll-stopping ad concepts, hooks, and scripts that actually convert.

You’ll work closely with the founder and media team to build, test, and scale creative frameworks across multiple D2C brands.

This isn’t a “manage designers” role; it’s about owning the creative performance pipeline.

Key Responsibilities

• Ideate and script high-converting UGC-style ads for Meta.
• Analyse creative performance (CTR, Hook rate, Thumbstop, etc.) to find insights and patterns.
• Develop creative testing frameworks and structure experiments across accounts.
• Collaborate with editors, designers, and media buyers to align story, style, and performance.
• Conduct competitor and trend research to identify new creative angles.
• Lead creative reviews and maintain Salt Media’s quality and storytelling standards.

Requirements

• Minimum 2 years of experience in creative strategy or copywriting (preferably for D2C/eCommerce).
• Strong understanding of Meta ad performance metrics , CTR, Hook rate, Thumbstop, etc.
• Deep interest in storytelling, content psychology, and user behaviour.
• Ability to ideate, write, and structure performance-driven ad scripts.
• Ready to unlearn and rethink traditional advertising norms.
• Curious, self-driven, and obsessed with decoding why some ads work better than others.

Why Join Salt Media

• You’ll own the creative process end-to-end, not just execute briefs.
• Work directly with D2C founders and a team that values speed, clarity, and creativity.
• Your ideas won’t sit in decks, they’ll run live and reach millions.
• A high-growth, no-bureaucracy environment built for experimentation.
• 100% Remote, we want you to save those 2 hours you’d spend commuting.
• Flat Hierarchy, You will be a part of the core team.

Other Information

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services

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