Consultant - Influencer Marketing (Contractual role)

Godrej Properties; Mumbai; Presencial; INR 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Godrej Properties in Mumbai is seeking a hands-on influencer marketing professional to build and scale a premium brand's creator ecosystem. You will shape content strategy and drive execution with brand and agency partners.

You will develop content pillars, briefs and narratives, script with creators, coordinate across teams, track campaigns and identify opportunities to grow engagement and ROI as the influencer channel matures.

Formación

• 2 years of experience in influencer marketing, digital or brand-building.
• Strong understanding of creator ecosystem and social media trends.
• Ability to translate brand thinking into engaging content.

Responsabilidades

• Support in developing the influencer marketing strategy aligned to the brand's positioning, personality and business objectives.
• Identify relevant influencer profiles and build a strong creator ecosystem across categories and cohorts.
• Develop content pillars, narratives and influencer briefs to bring the brand story to life consistently.
• Work with creators and agencies on scripting, content development and execution while retaining creator authenticity.
• Coordinate across the brand, agencies and influencers to ensure seamless and high-quality execution.
• Track campaign performance and help establish benchmarks to improve influencer and agency effectiveness.
• Stay closely plugged into emerging creators, content formats, platforms and trends to identify new opportunities.
• Contribute to building scalable ways of working and playbooks as the influencer channel evolves.

Conocimientos

Influencer marketing

Digital marketing

Brand building

Descripción del empleo

Role Summary

Support the building and scaling of the influencer marketing channel for a premium consumer brand - working closely with the brand and agency partners to shape the

influencer ecosystem, content strategy, and execution.

Key Responsibilities

• Support in developing the influencer marketing strategy aligned to the brand's positioning, personality and business objectives.
• Identify relevant influencer profiles and build a strong creator ecosystem across categories and cohorts.
• Develop content pillars, narratives and influencer briefs to bring the brand story to life consistently.
• Work with creators and agencies on scripting, content development and execution while retaining creator authenticity.
• Coordinate across the brand, agencies and influencers to ensure seamless and high-quality execution.
• Track campaign performance and help establish benchmarks to improve influencer and agency effectiveness.
• Stay closely plugged into emerging creators, content formats, platforms and trends to identify new opportunities.
• Contribute to building scalable ways of working and playbooks as the influencer channel evolves.

Experience & Profile

• 2 years of experience in influencer marketing, digital/social marketing, content or brand building, preferably with a consumer brand or digital agency.
• Strong understanding of the creator ecosystem, social media and digital content trends.
• Good creative and brand sensibility with the ability to translate brand thinking into engaging content.
• Highly hands-on, energetic and comfortable working in a fast-paced, ambiguous environment.
• A self-starter who takes ownership, goes beyond briefs and is excited to build rather than simply execute.

• Passionate about brands, culture, creators and creating differentiated consumer experiences.