Influencer Marketing Specialist

Oswaal Books; Agra District; Sur place; INR 800 000 - 1 600 000; Plein temps

Résumé du poste

Oswaal Books is seeking an experienced Influencer Marketing Specialist to lead creator-driven campaigns across Instagram, YouTube and other platforms. The role focuses on identifying creators, building partnerships and managing campaigns from outreach to reporting.

The candidate will negotiate terms, coordinate briefs, track performance and provide insights to optimize future initiatives. A strong data-driven mindset and knowledge of ROI are essential.

Qualifications

• Strong knowledge of influencer marketing strategies across platforms.
• Experience in onboarding creators, influencers and KOLs.
• Proven ability to manage end-to-end campaigns and negotiate terms.
• Data-driven with understanding of campaign analytics and ROI.
• Excellent communication and relationship-building skills.

Responsabilités

• Develop and execute influencer marketing strategies across Instagram, YouTube and other platforms.
• Identify and onboard creators, influencers and KOLs aligned with brand objectives.
• Manage end-to-end influencer campaigns: outreach, briefing, negotiation, execution and reporting.
• Build and maintain relationships with influencers and agencies.
• Negotiate commercials, deliverables and campaign terms with partners.
• Coordinate with internal teams to create briefs, content requirements and timelines.
• Track performance metrics: reach, engagement, views, clicks, conversions and ROI.
• Analyse results and provide actionable insights for future campaigns.
• Explore UGC, affiliate options and creator-led content opportunities.
• Stay updated with trends and emerging creators in the space.

Connaissances

Influencer Marketing

Creator Marketing

Social Media Marketing

Influencer outreach

Campaign management

Negotiation

Communication

Relationship management

Analytics

ROI

Description du poste

About the Role:-

We are looking for an experienced Influencer Marketing Specialist to lead and execute influencer and creator-led marketing campaigns. The ideal candidate should have strong experience in identifying creators, building influencer partnerships, managing campaigns, negotiating commercials, and tracking campaign performance.

Role & responsibilities :-

• Develop and execute influencer marketing strategies and campaigns across Instagram, YouTube and other relevant platforms.
• Identify, evaluate and onboard relevant content creators, influencers and KOLs aligned with brand objectives.
• Manage end-to-end influencer campaigns, including creator outreach, briefing, negotiation, execution and reporting.
• Build and maintain strong relationships with influencers, creators and talent agencies.
• Negotiate commercials, deliverables and campaign terms with influencers and agencies.
• Coordinate with internal teams to develop effective campaign briefs, content requirements and timelines.
• Track campaign performance using metrics such as reach, engagement, views, clicks, conversions and ROI.
• Analyse campaign results and provide actionable insights to improve future influencer campaigns.
• Explore UGC, affiliate marketing and creator-led content opportunities to drive brand awareness and business growth.
• Stay updated with emerging creators, social media trends, content formats and influencer marketing practices.

Required Skills:-

• Strong understanding of Influencer Marketing, Creator Marketing and Social Media Marketing.
• Experience in influencer outreach, creator acquisition and campaign management.
• Strong negotiation, communication and relationship-management skills.
• Ability to manage multiple campaigns and creators simultaneously.
• Data-driven approach with an understanding of campaign analytics and ROI.
• Good knowledge of Instagram, YouTube and other social media platforms.
• Strong coordination and execution skills.