Deputy Manager - Influencer Marketing

Aditya Birla Fashion and Retail Limited; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Aditya Birla Fashion and Retail Limited in Bengaluru seeks a Deputy Manager Influencer Marketing to lead end-to-end influencer campaigns, from concept to performance analysis. You will manage creator relationships and agencies, develop engaging concepts, and optimize budgets to boost brand engagement.

The role requires 4-6 years in influencer marketing or brand marketing, with strong knowledge of social platforms and creator ecosystems.

Qualifications

• 4-6 years in Influencer Marketing, Creator Partnerships, or Brand Marketing.
• Experience managing end-to-end influencer campaigns for fashion/lifestyle/consumer brands.
• Strong knowledge of social platforms (Instagram, YouTube, Snapchat, Threads) and creator ecosystems.

Responsibilities

• Develop and execute monthly influencer marketing plans aligned with brand priorities and launches.
• Identify, onboard, negotiate with, and maintain relationships with influencers across tiers.
• Manage end-to-end campaigns: planning, briefing, contracting, content, approvals, publishing and reporting.
• Collaborate with Marketing and Social Media teams to ensure alignment and timely execution.
• Oversee agencies and talent partners; ensure deliverables, timelines, and costs meet expectations.
• Evaluate creators by relevance, engagement, quality, and alignment with goals.
• Develop concepts leveraging trending formats to drive reach and brand awareness.
• Manage budgets, negotiations, contracts, and timelines for campaigns.
• Monitor content and brand mentions; address issues and maintain strong relationships.
• Explore new creator collaborations and partnerships to strengthen engagement.
• Track trends and competitor activity to identify opportunities; use AI tools for planning and reporting.
• Prepare weekly updates with insights and recommendations for stakeholders.
• Support integrated campaigns, product launches, and other brand initiatives as needed.

Skills

Influencer Marketing

Creator Partnerships

Influencer Campaign Management

Social Media Marketing

Brand Marketing

Influencer Negotiation

Agency Management

Campaign Strategy

Budget Management

Content Strategy

Campaign Analytics

Stakeholder Management

AI Tools

Tools

ChatGPT

Gemini

Claude

Canva AI

Adobe Firefly

Job description

Deputy Manager Influencer Marketing

About the Role

We are looking for a creative, data-driven, and execution-focused professional to manage influencer marketing initiatives end-to-end. The ideal candidate will have 46 years of experience in influencer marketing, creator partnerships, or brand marketing, with a strong understanding of social media trends, creator ecosystems, and consumer behaviour.

In this role, you will drive influencer marketing campaigns aligned with brand priorities, product launches, and business objectives. You will manage influencer agencies and direct creator relationships, develop engaging campaign concepts, oversee budgets and deliverables, and use data-driven insights to improve campaign performance and brand engagement.

Key Responsibilities

• Develop and execute monthly influencer marketing plans aligned with brand priorities, marketing campaigns, product launches, and business objectives, ensuring necessary stakeholder approvals.
• Identify, onboard, negotiate with, and build long-term relationships with influencers across nano, micro, macro, and celebrity categories.
• Manage end-to-end influencer campaigns, including campaign planning, briefing, contracting, content development, approvals, publishing, execution, and performance reporting.
• Collaborate with internal teams across Marketing, Social Media, and other relevant functions to ensure campaign alignment and timely execution.
• Manage influencer marketing agencies and talent management partners, ensuring campaign deliverables, timelines, and performance expectations are met.
• Evaluate creators based on audience relevance, engagement rates, content quality, brand alignment, and campaign objectives.
• Develop creative campaign concepts leveraging trending formats, viral moments, and platform-specific content to drive reach, engagement, and brand awareness.
• Manage influencer marketing budgets, commercial negotiations, contracts, and campaign timelines while ensuring cost efficiency.
• Monitor influencer content and brand mentions, address campaign-related issues, and maintain strong creator and agency relationships.
• Explore new creator collaborations, innovative partnerships, and community-building initiatives to strengthen brand engagement.
• Track creator economy developments, emerging influencers, social media trends, and competitor activities to identify new opportunities.
• Leverage AI-powered tools and influencer discovery platforms to improve creator identification, campaign planning, content ideation, reporting, and operational efficiency.
• Prepare and present weekly campaign updates, performance reports, key insights, and recommendations to relevant stakeholders.
• Support integrated marketing campaigns, product launches, and other brand initiatives as required.

Requirements

• 4-6 years of experience in Influencer Marketing, Creator Partnerships, or Brand Marketing.
• Proven experience managing end-to-end influencer campaigns, preferably for fashion, lifestyle, consumer, or D2C brands.
• Strong understanding of Instagram, YouTube, Snapchat, Threads, and emerging social media and creator platforms.
• Experience working with influencer agencies, talent management companies, and creators directly.
• Strong commercial acumen, including influencer negotiations, budget management, and contract handling.
• Ability to evaluate campaign performance, interpret data, and recommend improvements based on measurable insights.
• Strong stakeholder management and project management skills, with the ability to manage multiple campaigns simultaneously.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Good understanding of fashion and consumer brands, social media trends, internet culture, and creator ecosystems.
• Familiarity with influencer marketing, creator discovery, and campaign analytics platforms is preferred.
• Working knowledge of AI-powered tools such as ChatGPT, Gemini, Claude, Canva AI, Adobe Firefly, or similar platforms for content ideation, campaign planning, reporting, and workflow optimisation.
• Highly organised, detail-oriented, creative, and proactive, with the ability to work in a fast-paced environment.

Key Skills

Influencer Marketing, Creator Partnerships, Influencer Campaign Management, Social Media Marketing, Brand Marketing, Influencer Negotiation, Agency Management, Campaign Strategy, Budget Management, Content Strategy, Campaign Analytics, Stakeholder Management, AI Tools.