Influencer Marketing Manager

Influence; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Influence is seeking an experienced professional to lead large-scale influencer campaigns in India. You will own campaigns from brief to delivery, identifying creators, negotiating terms, managing content approvals and reporting outcomes.

You will translate client objectives into creator-selection criteria, build a broad influencer network, and manage budgets, timelines and usage rights, while ensuring quality and timely delivery across platforms such as Instagram and YouTube.

Qualifications

• 3+ years in influencer marketing, creator partnerships or agency experience.
• Demonstrated campaigns with scale, creator count, budgets and outcomes (where disclosure is permitted).
• Strong understanding of Instagram, YouTube and other relevant creator platforms.
• Ability to distinguish genuine creator influence from inflated follower counts, weak engagement or poor audience fit.
• Strong negotiator with excellent communication and follow-through discipline.

Responsibilities

• Own influencer campaigns from brief through identification, outreach, contracting, content approvals, publishing and reporting.
• Translate client objectives into creator-selection criteria covering category, audience, geography, platform and commercial fit.
• Build and maintain a high-quality influencer network across sectors and creator tiers.
• Develop relationships with influencers, talent managers, agencies, creator networks and ecosystem partners.
• Source creators at scale while maintaining quality and relevance.
• Manage budgets, commercial negotiations, deliverables, timelines, usage rights and payments.
• Create campaign trackers and document every deliverable.
• Coordinate briefs, scripts, references, product dispatches, approvals and posting schedules.
• Monitor live campaigns and intervene when deliverables, quality or timelines are at risk.
• Track reach, impressions, views, engagement, clicks, conversions and cost efficiency.
• Prepare campaign reports with meaningful interpretation rather than raw numbers.
• Identify high-performing creators and build long-term relationships to improve efficiency.

Skills

Influencer marketing

Negotiation

Relationship building

Project management

Communication

Attention to detail

Job description

Plan and execute large-scale influencer campaigns with commercial discipline, strong creator relationships, high execution reliability and measurable outcomes.

The role

Someone who can hold hundreds of moving parts without losing a single deliverable, and who can tell genuine creator influence from an inflated follower count.

Core responsibilities

• Own influencer campaigns from brief and strategy through creator identification, outreach, negotiation, contracting, content approvals, publishing and reporting.
• Translate client objectives into creator-selection criteria covering category, audience, geography, platform, content style, credibility, engagement and commercial fit.
• Build and maintain a high-quality influencer network across relevant sectors and creator tiers.
• Develop relationships with influencers, talent managers, agencies, creator networks and other ecosystem partners.
• Source creators at scale while maintaining quality and relevance.
• Manage campaign budgets, commercial negotiations, deliverables, timelines, usage rights and payment coordination.
• Create campaign trackers and ensure every creator's deliverables are documented and followed through.
• Coordinate briefs, scripts, references, product dispatches, approvals, revisions and posting schedules.
• Monitor live campaigns and intervene quickly when deliverables, quality or timelines are at risk.
• Track reach, impressions, views, engagement, engagement rate, clicks, conversions and cost efficiency as applicable.
• Prepare campaign reports with meaningful interpretation rather than raw numbers.
• Identify high-performing creators and build long-term relationships that improve campaign efficiency over time.

Network and experience expectations

• Experience handling meaningful or large-scale influencer campaigns is strongly preferred.
• Existing relationships across a broad creator ecosystem are highly valuable.
• A network of 1,000+ relevant influencers across multiple sectors is a strong advantage, though quality, recency and usefulness matter more than raw size.
• Should be able to demonstrate actual campaigns managed, including scale, creator count, budgets and outcomes where disclosure is permitted.
• Strong understanding of Instagram, YouTube and other relevant creator platforms.
• Ability to distinguish genuine creator influence from inflated follower counts, weak engagement or poor audience fit.
• 3+ years in influencer marketing, creator partnerships, talent management, digital marketing or agency experience preferred.
• Strong negotiator with excellent communication and follow-up discipline.
• Commercially aware and comfortable working with campaign budgets and deadlines.
• Highly organised, capable of managing hundreds of moving parts without losing track of individual deliverables.
• Relationship-oriented without compromising campaign standards.

How success is measured

• Campaigns delivered on time with agreed creator participation and deliverables.
• Strong creator-brand fit and commercially sensible negotiations.
• Healthy creator response rates and a growing network of reliable creators.
• Campaign performance against agreed KPIs.
• Minimal last-minute failures, missed posts, incomplete deliverables or avoidable escalations.

Expected in every role at Influence

• Ownership. Take responsibility from brief to final output, including follow-ups and corrections.
• Output orientation. Work against clear deliverables, deadlines, quality standards and client expectations.
• Speed with judgement. Move quickly without compromising brand quality or creating avoidable errors.
• Attention to detail. Catch inconsistencies in design, copy, video, communication, timelines and execution before delivery.
• Adaptability. Work across different industries, personalities, brands, formats and campaign requirements.
• Collaboration. Coordinate effectively with founders, brand managers, PR teams, designers, creators, clients and vendors.
• Professional discipline. Maintain punctuality, confidentiality, responsiveness and reliable follow-through.
• Learning velocity. Keep up with evolving platforms, formats, tools, creator ecosystems and AI-enabled workflows.