Community Manager

Balancenutrition.in; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Balancenutrition.in is seeking a proactive Community Manager to bridge brand engagement with lead generation. You will ideate, plan, and execute multi-channel campaigns across email, WhatsApp, and social platforms to move audiences from discovery to action.

The role involves managing direct messaging, gathering feedback, designing conversion funnels, and partnering with Brand, Performance Marketing, and Sales to hand over qualified leads.

Qualifications

• 2–4 years of experience in community or growth marketing.
• Proven ability to design and execute multi-channel campaigns.
• Strong written and verbal communication; data-driven decisions.

Responsibilities

• Ideate, plan, and execute multi-channel engagement campaigns.
• Manage end-to-end direct communication and community health.
• Build conversion funnels and monetize community into leads.
• Collaborate with Brand, Performance Marketing, and Sales teams.

Skills

Multi-channel campaigns

Funnel design

CTAs optimization

Email marketing

WhatsApp marketing

Social media

Lead generation

Customer conversion

Job description

So far all our growth has been organic; 5 lacs users 10 million engagment-- but we've barely scratched the surface. Most people don't even know a solution exists for their problem. This is about using performance marketing to complement our organic effort. Build awareness, create funnels that turn hesitation into action, and help millions take the first step toward help they didn't know was available.

Role Overview

We are looking for a proactive, results-driven Community Manager to bridge the gap between our brand’s community engagement and lead generation pipelines. In this role, you will ideate, plan, and execute multi-channel engagement campaigns, manage end-to-end direct communication, and build conversion funnels designed to monetize our community into qualified business leads.

Experience

2 to 4 Years

Job Type

Full-time

Key Responsibility Areas

• Campaign Ideation & Cross-Channel Execution: Conceptualize, build, and deploy multi-platform engagement campaigns and structured conversion funnels with targeted CTAs across Email, WhatsApp, and Social Media to guide audiences from discovery to conversion.
• Community Engagement, Feedback & Research: Manage active direct messaging, social channels, and real-time responses while utilizing polls and surveys to gather audience sentiment and maintain community health.
• Monetization & Lead Generation: Design and optimize monetization strategies—including exclusive offers, loyalty programs, and targeted funnels to transform active community followers into qualified leads and paying customers.
• Cross-Functional Collaboration: Partner directly with Brand, Performance Marketing, and Sales teams to align campaign messaging, combine organic and paid efforts, and ensure smooth handover of generated leads.

Skills Required

• Executing targeted multi-channel campaigns and driving user acquisition.
• Designing high-converting funnels and managing effective Calls-to-Action (CTAs).
• Operating across social media, WhatsApp, and email marketing.
• Turning active communities and unaware audiences into qualified leads and paying customers.
• Iterating and refining messaging based on audience behavior and feedback.
• Acting as a bridge between Brand and Performance Marketing teams.