Performance Marketing Lead

Outwrk; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Outwrk is seeking a data-driven Performance Marketing Lead in India to drive customer acquisition, lead generation, and revenue growth through paid media, analytics, and automation. The role focuses on strategic planning, campaign optimization, CRO, and cross-functional collaboration to deliver measurable results.

The ideal candidate will have 2-5 years of hands-on performance marketing experience, with Ecommerce exposure and budget handling of at least 20 lacs monthly.

Qualifications

• 2-5 years of experience in Performance Marketing.
• Preferred experience in Ecommerce Industry.
• Has previously handled a monthly budget of minimum 20 lacs.
• Proficient in articulating your ideas and communicating to relevant stakeholders.

Responsibilities

• Strategic Planning: Develop and implement growth marketing strategies aligned with company goals.
• Campaign Management: Plan, launch, and optimize performance marketing campaigns.
• Team Collaboration: Work with design, product, and sales to align marketing with business objectives.
• Reporting & Insights: Provide regular reports and insights on campaign performance and actionable improvements.
• Analytics and Data Analysis: Monitor key metrics to assess effectiveness and identify trends.
• Conversion Rate Optimization (CRO): Optimize landing pages, user flows, and conversion paths to improve acquisition.

Skills

Paid media

Analytics

Campaign optimization

Marketing automation

Data analysis

CRO

Budget management

Job description

We are seeking a data-driven and results-oriented Performance Marketing Lead to drive customer

acquisition, lead generation, and revenue growth through digital marketing campaigns.

The ideal candidate should have hands-on expertise in paid media, analytics, campaign optimization,

and marketing automation across multiple digital channels.

Responsibilities

• Strategic Planning: Develop and implement comprehensive growth marketing strategies that align with the company's goals and objectives.
• Campaign Management: Plan, launch, and optimize performance marketing campaigns
• Team Collaboration: Work closely with cross-functional teams, including design, product, and sales, to ensure marketing efforts are aligned with overall business objectives.
• Reporting & Insights: Provide regular reports and insights to clients on the performance of marketing campaigns and recommend actionable improvements.
• Analytics and Data Analysis: Monitor and analyze key performance metrics to assess the effectiveness of marketing campaigns. Use data to identify trends, insights, and areas for improvement.
• Conversion Rate Optimization (CRO): Continuously help brands optimize landing pages, user flows, and conversion paths to improve conversion rates and customer acquisition. efficiently, and ensure campaigns are within budget while delivering desired results.
• Customer delight: And most importantly, LOVE customers and strive for the highest form

Qualifications

• 2-5 years of experience in Performance Marketing
• Preferred experience in Ecommerce Industry
• Has previously handled a monthly budget of minimum 20 lacs.
• A good understanding of the principles and working of paid ads
• A creative mindset, contributing new ideas and able to interpret situations to overcome
• Proficient in articulating your ideas well and communicating to relevant stakeholders