Channel Sales Manager

Tycom Technology LLP; Ahmedabad District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Tycom Technology LLP in Ahmedabad seeks an experienced Channel Sales Manager to drive growth through channel partners, system integrators, dealers, distributors, consultants and OEM alliances.

You will recruit and develop partners, manage pipeline, and lead sales to meet monthly and annual targets across assigned territories. The role requires strong relationship building, negotiation, and strategic planning with a focus on security, telecom and IT infrastructure solutions.

Qualifications

• Bachelor's degree in business, marketing, engineering or a related field.
• 3-5 years of channel sales, distribution sales or B2B solution sales.
• Experience in Security systems, CCTV, Access control, telecom, ELV, or IT infra sales preferred.

Responsibilities

• Identify, recruit and develop new channel partners.
• Strengthen relationships with dealers, distributors, system integrators and consultants.
• Generate opportunities through channel networks and drive sales targets.
• Coordinate with OEMs for technical and commercial support.
• Provide partner enablement, training and deal support.
• Forecast sales, prepare plans and manage receivables.

Skills

Business Development

Territory Management

Solution Selling

Negotiation & Relationship Building

Presentation & Communication Skills

CRM Management

Commercial Acumen

Strategic Planning

Education

Bachelor's Degree in Business, Marketing, Engineering, or related field

Tools

CRM Software

Job description

We are seeking an experienced and result-oriented Channel Sales Manager to drive business growth through channel partners, system integrators, dealers, distributors, consultants, and OEM alliances. The candidate will be responsible for developing and managing channel relationships, generating business opportunities, achieving sales targets, and expanding market presence across assigned territories.

Key Responsibilities

• Identify, recruit, onboard, and develop new channel partners.
• Strengthen relationships with existing dealers, distributors, system integrators, and consultants.
• Conduct regular partner meetings to review pipeline, opportunities, and business growth plans.
• Drive partner engagement and loyalty programs.

Business Development

• Generate new business opportunities through channel networks.
• Drive sales of Security, Surveillance, Access Control, Telecom, EPABX, Time Attendance, and related solutions.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Develop territory-wise sales strategies and growth plans.

Partner Enablement

• Conduct product training and sales enablement programs for channel partners.
• Support partners in solution positioning, proposal preparation, and deal closures.
• Coordinate with OEMs for technical and commercial support.

Project & Customer Coordination

• Work closely with channel partners on lead generation and project execution.
• Support pre-sales and technical teams during project discussions.
• Ensure high customer satisfaction and successful project completion.
• Monitor competitor activities, pricing trends, and market opportunities.
• Gather customer and partner feedback and share insights with management.
• Identify emerging market segments and growth areas.

Commercial & Forecasting

• Prepare sales forecasts, business plans, and pipeline reports.
• Manage pricing discussions, margin negotiations, and commercial proposals.
• Ensure timely collection of payments and maintain healthy receivables.

Required Qualifications

• Bachelor's Degree in Business, Marketing, Engineering, or related field.
• 3-5 years of experience in Channel Sales, Distribution Sales, or B2B Solution Sales.
• Experience in Security Systems, CCTV, Access Control, Telecom, ELV, Building Automation, or IT Infrastructure sales preferred.

Required Skills

• Business Development
• Territory Management
• Solution Selling
• Negotiation & Relationship Building
• Presentation & Communication Skills
• CRM Management
• Commercial Acumen
• Strategic Planning

Preferred Industry Experience

• Access Control & Time Attendance
• Telecom & IP-PBX Solutions
• ELV & Security Solutions
• System Integrator & Distribution Business