Channel Sales Manager - AV & Digital Signage

Wilyer; Gurugram District; On-site; INR 480,000 - 720,000; Full time

Job summary

Wilyer in India is seeking a Channel Sales Manager with at least 1 year of channel sales experience, preferably in Digital Signage, AV Solutions, Display Solutions, or related tech.

The candidate will develop and manage channel partners, generate business through the partner network, and drive sales growth across assigned markets, while coordinating with internal teams for quotes, orders, delivery and after-sales support. Willingness to travel is required.

Qualifications

• Minimum 1 year of experience in Channel Sales / B2B Sales.
• Digital Signage or AV Solutions industry experience preferred.
• Strong communication, negotiation, and relationship-building skills.
• Ability to generate leads and convert opportunities into sales.
• Target-oriented and proactive approach.
• Willingness to travel for client and partner meetings.

Responsibilities

• Identify, onboard, and develop new channel partners and dealers.
• Manage and maintain strong relationships with existing channel partners.
• Generate leads and business opportunities through the channel network.
• Achieve monthly and quarterly sales targets.
• Promote Digital Signage, AV Solutions, Display Solutions, and related products.
• Conduct product presentations and demonstrations for partners and customers.
• Coordinate with internal teams for quotations, orders, delivery, and after-sales support.
• Track market trends, competitor activities, and new business opportunities.
• Regularly visit channel partners and customers as required.
• Maintain sales reports, pipeline, and partner performance records.

Skills

Channel sales

B2B sales

Digital signage / AV industry

Communication & negotiation

Lead generation

Travel readiness

Job description

Job Summary

We are looking for a Channel Sales Manager with minimum 1 year of experience, preferably from the Digital Signage, AV Solutions, Display Solutions, or related technology industry.

The candidate will be responsible for developing and managing channel partners, generating business through the partner network, and driving sales growth across assigned markets.

Key Responsibilities

• Identify, onboard, and develop new channel partners and dealers.


• Manage and maintain strong relationships with existing channel partners.


• Generate leads and business opportunities through the channel network.


• Achieve monthly and quarterly sales targets.


• Promote Digital Signage, AV Solutions, Display Solutions, and related products.


• Conduct product presentations and demonstrations for partners and customers.


• Coordinate with internal teams for quotations, orders, delivery, and after-sales support.


• Track market trends, competitor activities, and new business opportunities.


• Regularly visit channel partners and customers as required.


• Maintain sales reports, pipeline, and partner performance records.

Required Skills

• Minimum 1 year of experience in Channel Sales / B2B Sales.


• Digital Signage or AV Solutions industry experience is highly preferred.


• Good understanding of channel sales and partner management.


• Strong communication, negotiation, and relationship-building skills.


• Ability to generate leads and convert opportunities into sales.


• Target-oriented and proactive approach.


• Willingness to travel for client and partner meetings.