Business Development / Sales Executive - Arumbakkam

Myk Laticrete; Chennai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Myk Laticrete is seeking a Business Development Executive who will lead lead generation, follow-up and conversion efforts across contractor networks in India.

The role includes influencer and stakeholder onboarding, educating on tile adhesive products, promoting premium ranges, resolving issues within 24 hours and maintaining daily activity logs.

Responsibilities

• Visit contractor master list and create a lead funnel at identified frequency.
• Generate leads via cold calling and indexing for IHB and trade projects.
• Follow up leads within 24 hours; demo products if needed at site.
• Classify leads as Warm/Hot/Cold and schedule next contact.
• Assign converted leads to channel partners based on prioritization logic.
• Identify and onboard stakeholders (contractors, architects, builders) and educate them about tile adhesives.
• Promote MYKL and drive participation in premium product ranges with influencers.
• Engage tile contractors (Verified/Silver/Gold), meet regularly and drive usage of premium range.
• Handle customer complaints within 24 hours; involve technical services as needed.
• Enrol and engage Rishta mason users; conduct mason meets and address issues.
• Update DRCP daily in SFA app.

Job description

Business Development Executive

1. Lead generation and conversion

• Visit contractor master list at identified frequency and create lead funnel
• Create leads via cold calling & indexing for IHB & trade projects (for TPE markets only IHBs)

2. Lead conversion

• Follow up on the leads generated (through cold calling, entered by SE/ISR, Contractors) within first contact TAT of 24 hours
• Talk about product features, provide demo & pitch MYKL brand. Schedule consultation with technical services if needed at the site.
• Classification of leads as Warm/Hot/Cold at any point in time with next contact timeline mentioned
• Maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads
• Converted leads to be assigned to channel partners basis prioritization logic for fulfilment

3. Influencer Management - General contractors/Class B+C Architect/Small Builders*

• Identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the Customer Master List
• Visit relevant stakeholders at identified frequencies, generate leads which should be added to LMS system
• Educate about tile adhesive category and promote MYKL brand amongst these stakeholders
• Push for premium product range; drive participation in influencer program (if launched)

4. Influencer Management - Tile Contractors (Verified, Silver & Gold)

• Identify and onboard contractors basis potential & MYKL current sales. Profile the existing ones.
• Meet Contractors at the identified frequency to generate leads/business, add leads to LMS system
• Ensure share gain at competition contractors & higher usage of exclusive contractors through Tile Contractor Program
• Educate contractors about the premium range of products, drive usage
• Service the contractors at sites within identified TAT. First contact within 24 hours
• Retention, addition and driving growth of Silver & Gold Users from Last Year

5. Customer complaint handling

• Resolve complaints within 24 hour TAT; involve Technical services if needed

6. Influencer Management - Tile Masons

• Enrol, verify, and engage high potential Rishta users (500+ points scanned)
• Conduct mason meets with select high potential masons and participate in promotional events
• Address and resolve Rishta-related user issues

7. Reporting & documentation

• Update Daily activities as per DRCP into the SFA app""