Business Development Executive

Myk Laticrete; Haldwani; On-site; INR 350,000 - 550,000; Full time

Job summary

Myk Laticrete in India seeks a Field Sales and Influencer Engagement professional to drive site-level growth. You will enrol contractors and masons, map field teams, and build relations with architects, engineers, and interior designers to expand the distribution and engagement in the territory.

You will manage retail demos, promote premium products, and follow up on schemes, aiming to hit lead generation, retention, and conversion targets while maintaining accuracy in data, reports, and

Qualifications

• Graduate with B.Tech or MBA, with 3-4 years of site work experience.
• Experience in channel sales or influencer engagement is desirable.
• Proficiency in Excel, PowerPoint, Power BI and Salesforce is required.

Responsibilities

• Drive site-level growth by enrolling contractors and mapping masons.
• Engage architects, engineers and interior designers to expand the network.
• Lead retail demos, promotional meets and product placement activities.
• Achieve target metrics for lead generation, retention and conversion.
• Ensure timely follow-ups and scheme management with field teams.

Skills

Excel

PowerPoint

Power BI

Salesforce

Education

B.Tech

MBA

Tools

Excel

PowerPoint

Power BI

Salesforce

Job description

Activities

• Creating/Maintaining Retail Site Funnel
• Retail Projects - Demos/samplings
• Retention of Silver & Gold Users of Last Year
• Driving the Growth of Rishta Points of Last Year Silver & Gold Users
• Addition of New Silver & Gold Users in Territory
• Driving Contractor Scheme through Enrollment, Mason Team Mapping & Points Follow Ups
• Improving the Premium Products Scan Share at User & Territory Level
• New Rishta Users Enrolment & Verifications (New & Existing)
• Resolving Rishta related Users issue
• Increasing the Count of Active Rishta Users at Territory Level
• Engagement with Zero Scans Rishta Masons
• Engagement with B/C Class Archi/Engg/Interior Designers

Generating Product Approvals at Site level Driving Architect Schemes

• Promotional Meets Execution & Follow Ups with Attendees
• Product Placement Drive, Product Display Drive

Deliverables (Broad KRAs)

1. Achieving set Silver & Gold Users Retenetion & their Points Growth
2. Achieveing set Premium Products Level Scan Growth Targets
3. Achieving Contractor Scheme Targets
4. Achieving Retail Lead Generation & Conversion Targets
5. Achieving Site/Specfication Approvals from B/C Class Architects
6. Achieving set Promotional Meets Execution Targets

Education Essential:

Graduate Desirable B.Tech / MBA Experience & Skills Required B.Tech / MBA with min 3-4 years of experience in Site Working / Influencer Enagement / channel sales Digital Literacy Proficiency in Excel, Powerpoint, Power BI, Salesforce Critical to Success Factors (Personality Traits)

Personality Traits

1. People Orientation : Friendly, approachable, empathetic; builds trust with masons, contractors & influencers
2. Influence & Communication : Persuasive, confident in demos/meets, fluent in local language, good listener
3. Execution Discipline : Process-oriented, consistent follow-ups, detail-focused, reliable in scheme management
4. Result Orientation : Target-driven, persistent in reactivation/retention, competitive spirit, motivated by numbers
5. Adaptability & Energy : High energy, proactive, quick problem solver, flexible in handling diverse field tasks