Business Development Executive - Kannur

Myk Laticrete; Kannur; On-site; INR 600,000 - 800,000; Full time

Job summary

Myk Laticrete in Kannur is seeking a Business Development professional to drive trade projects and growth. You will build and maintain the sales funnel for retail project sites, generate leads from builders, architects, and contractors, and push the MYKL brand on site visits.

You will convert leads within 24 hours, present product features, arrange demos with technical services, visit stakeholders, and report progress daily in the LMS/SFA system.

Responsibilities

• Create and maintain sales funnel of retail project sites (non-IHB).
• Generate leads via meetings with builders, architects and contractors.
• Convert leads within 24 hours and pitch MYKL features.
• Schedule site demos with technical services as needed.
• Identify and engage influencers among contractors and architects.
• Document activities and update reports in LMS/SFA daily.

Skills

Lead generation

Lead conversion

Influencer management

Job description

Business Development - Trade Projects

1. Lead generation

• - Create and maintain sales funnel of retail project sites (non-IHB)
• - Create lead via meeting/calling builders, architects and contractors (identified CML and beyond)
• - Create leads via cold calling & indexing for trade projects

2. Lead conversion

• - Follow up on the trade projects leads generated (through cold calling, entered by SE/ISR, Contractors) within first contact TAT of 24 hours
• - Pitch product features, provide demo & pitch MYKL brand. Schedule consultation with technical services if needed at the site.
• - Schedule consultation with technical services if needed at the site.
• - List down the key influencers (procurement, design, quality) apart from builder/contractor/architect on the site.
• - Classification of leads as Warm/Hot/Cold at any point in time with next contact timeline mentioned
• - Maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads
• - Converted leads to be assigned to channel partners basis prioritization logic for fulfilment

3. Influencer Management - Builder /Class B+C Architect/ Contractors (GCs & Large tile contractors) (non-IHB)

• - Identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the Customer Master List
• - Visit relevant stakeholders at identified frequencies, generate leads which should be added to LMS system
• - Educate about tile adhesive category and promote MYKL brand amongst these stakeholders
• - Engage with the influencers as per the design engagement model (WIP)
• - Push for premium product range; drive participation in influencer program (if launched)
• - Maintain detailed reports on specification, conversion and engagement

4. Application Execution

• - Ensure proper demos/sampling and application at sites

5. Customer complaint handling

• - Resolve complaints within 24-hour TAT; involve technical services if needed

6. Reporting & documentation

• - Update Daily activities as per DRCP into the SFA app
• - Provide reports based on request