Business Development Executive

Myk Laticrete; Madurai District; On-site; INR 600,000 - 900,000; Full time

Job summary

Myk Laticrete is seeking a field-focused professional in Tamil Nadu to drive site-based engagement, enroll influencers and contractors, and generate retail leads. You will manage schemes, support product promotions, and ensure site approvals from B/C class architects while sustaining strong relationships with masons and designers.

Graduate with 3–4 years in site work or channel sales, proficient in Excel, Power BI, Salesforce, and PowerPoint.

Qualifications

• Graduates with min 3–4 years of experience in site working, influencer engagement or channel sales.
• Proficiency in Excel, PowerPoint, Power BI and Salesforce.
• Digital literacy with ability to work in a field/territory setup.

Responsibilities

• Achieve Silver & Gold user retention and drive points growth.
• Hit premium product level scan growth targets.
• Meet contractor scheme targets and enroll mason teams.
• Generate and convert retail leads; drive site/specification approvals from architects.
• Execute promotional meets and manage product placement/display drives.

Skills

Site working

Influencer engagement

Channel sales

Digital literacy

People orientation

Communication

Education

B.Tech

MBA

Tools

Excel

PowerPoint

Power BI

Salesforce

Job description

Activities

• Creating/Maintaining Retail Site Funnel
• Retail Projects - Demos/samplings
• Retention of Silver & Gold Users of Last Year
• Driving the Growth of Rishta Points of Last Year Silver & Gold Users
• Addition of New Silver & Gold Users in Territory
• Driving Contractor Scheme through Enrollment, Mason Team Mapping & Points Follow Ups
• Improving the Premium Products Scan Share at User & Territory Level
• New Rishta Users Enrolment & Verifications (New & Existing)
• Resolving Rishta related Users issue
• Increasing the Count of Active Rishta Users at Territory Level
• Engagement with Zero Scans Rishta Masons
• Engagement with B/C Class Archi/Engg/Interior Designers

Generating Product Approvals at Site level Driving Architect Schemes

• Promotional Meets Execution & Follow Ups with Attendees
• Product Placement Drive, Product Display Drive

Deliverables (Broad KRAs)

• 1. Achieving set Silver & Gold Users Retenetion & their Points Growth
• 2- Achieveing set Premium Products Level Scan Growth Targets
• 2. Achieving Contractor Scheme Targets
• 3. Achieving Retail Lead Generation & Conversion Targets
• 4. Achieving Site/Specfication Approvals from B/C Class Architects
• 5. Achieving set Promotional Meets Execution Targets

Education Essential

Graduate Desirable B.Tech / MBA Experience & Skills Required B.Tech / MBA with min 3-4 years of experience in Site Working / Influencer Enagement / channel sales Digital Literacy Proficiency in Excel, Powerpoint, Power BI, Salesforce Critical to Success Factors (Personality Traits)

Critical to Success Factors

• 1 - People Orientation : Friendly, approachable, empathetic; builds trust with masons, contractors & influencers
• 2 - Influence & Communication : Persuasive, confident in demos/meets, fluent in local language, good listener
• 3 - Execution Discipline : Process-oriented, consistent follow-ups, detail-focused, reliable in scheme management
• 4 - Result Orientation : Target-driven, persistent in reactivation/retention, competitive spirit, motivated by numbers
• 5 - Adaptability & Energy : High energy, proactive, quick problem solver, flexible in handling diverse field tasks