Role & responsibilities
- To drive business growth by leveraging technical expertise, influencing key stakeholders, and ensuring superior customer engagement at construction sites, while supporting sales teams and strengthening brand positioning.
Key Responsibilities:
1. Business Development & Sales Conversion
- Identify and visit active construction sites to generate business opportunities.
- Demonstrate product features, benefits, and technical superiority to influence customer decisions.
- Convert leads into sales through effective engagement and relationship building.
2. Customer Support & Technical Services
- Provide pre-sales and post-sales support to Individual Home Builders (IHBs).
- Resolve technical queries promptly and issue test certificates as required.
- Ensure high levels of customer satisfaction through timely service delivery.
3. Training & Capability Development
- Conduct on-site training sessions for masons, contractors, and end-users.
- Build awareness on product application techniques and best practices.
4. Market Intelligence & Opportunity Identification
- Gather insights on competitor products, pricing strategies, and market trends.
- Share actionable intelligence with sales and technical teams.
- Identify emerging business opportunities within the assigned geography.
5. Influencer Engagement & Branding
- Organize and conduct meets for masons, engineers, contractors, and channel partners.
- Promote value-added products and loyalty initiatives.
- Strengthen brand equity through technical credibility and premium positioning.
6. Cross-functional Coordination
- Collaborate closely with District Officers (DOs) and Territory Sales Managers (TSMs) for joint initiatives.
- Ensure alignment of activities with overall sales strategy and business priorities.
7. Execution & Compliance
- Execute on-ground activations, campaigns, and promotional initiatives as per plan.
- Ensure strict adherence to organizational priorities, pricing policies, and compliance guidelines.
Key Skills & Competencies:
- Strong technical understanding of construction materials
- Effective communication and influencing skills
- Customer-centric approach with problem-solving ability
- Market awareness and analytical mindset
- Ability to work in a field-driven, target-oriented environment