Business Development Representative BDR

The Works; Mumbai City; On-site; INR 600,000 - 1,000,000; Full time

Job summary

The Works in Mumbai is seeking a high-energy Business Development Representative to drive our revenue pipeline, owning lead flow management, multi-touch nurturing, and conversion of qualified leads into sales opportunities using HubSpot CRM.

Based in Churchgate, Mumbai, the role bridges marketing-generated interest and active sales cycles, collaborating with Marketing and Account Executives to ensure smooth handoffs and quota attainment.

Qualifications

• Native or fluent professional English (written and verbal) with strong presentation and listening skills.
• 1–2 years hands-on experience using HubSpot for sales outreach, contact management, pipeline tracking, and sequence automation.
• 1–3 years proven outbound prospecting, lead qualification, or sales development (B2B SaaS or professional services preferred).
• Strong ability to craft clear, persuasive outreach copy that drives high open and reply rates.

Responsibilities

• Lead Flow & Pipeline Management: Process, segment, and route incoming leads within HubSpot; maintain CRM hygiene and data accuracy.
• Lead Nurturing & Engagement: Execute personalized, multi-channel outreach cadences to re-engage prospects and nurture MQLs.
• Qualification & Discovery: Conduct discovery calls to assess pain points, budget, timeline, and authority; convert to SQLs or booked demos.
• HubSpot Optimization: Use automated sequences, task queues, lead scoring, and dashboards to maximize outreach and conversions.
• Cross-Functional Collaboration: Work with Marketing on lead quality and campaign performance; coordinate with Account Executives on handoffs.
• Performance Tracking: Meet or exceed quotas for outreach activity, meetings booked, and qualified pipeline.

Skills

HubSpot CRM

Lead management

Multi-channel outreach

Sales pipeline

Lead scoring

CRM hygiene

English communication

Tools

HubSpot CRM

Job description

Job Description:

We are looking for a high-energy, results-oriented Business Development Representative (BDR) to drive our revenue pipeline. In this role, you will take ownership of managing lead flow, executing multi-touch nurturing strategies, and converting qualified leads into sales opportunities.

The ideal candidate possesses exceptional verbal and written English communication skills and hands-on operational expertise in HubSpot CRM. You will act as the critical bridge between marketing-generated interest and active sales cycles, ensuring no lead falls through the cracks.

Location - Churchgate, Mumbai

Key Responsibilities

1. Lead Flow & Pipeline Management: Efficiently process, segment, and route incoming leads within HubSpot; maintain strict CRM hygiene, lifecycle stage tracking, and data accuracy across all contacts
2. Lead Nurturing & Engagement: Build and execute personalized, multi-channel outreach cadences (cold/warm calling, targeted email sequences, LinkedIn messaging) to re-engage stalled prospects and nurture Marketing Qualified Leads (MQLs)
3. Qualification & Discovery: Conduct discovery calls to assess prospect pain points, budget, timeline, and decision-making authority; identify fit and convert prospects into Sales Qualified Leads (SQLs) or booked demos for Account Executives
4. HubSpot Optimization: Leverage HubSpot tools - including automated sequences, task queues, lead scoring, and pipeline dashboards—to maximize daily outreach volume and conversion efficiency
5. Cross-Functional Collaboration: Partner closely with Marketing to provide feedback on lead quality and campaign performance, while coordinating seamlessly with Account Executives to ensure frictionless handoffs
6. Performance Tracking: Consistently meet or exceed monthly and quarterly quotas for outreach activity, meetings booked, and qualified pipeline generated

Requirements

1. Language Proficiency: Native or fully fluent professional English (written and verbal) with exceptional presentation, active listening, and objection-handling skills.
2. CRM Mastery: Minimum 1-2 years of hands-on experience using HubSpot for sales outreach, contact management, pipeline tracking, and sequence automation.
3. Sales Track Record: 1-3 years of proven experience in outbound prospecting, lead qualification, or sales development (B2B SaaS or professional services preferred).
4. Communication Skills: Demonstrated ability to craft clear, persuasive, and customized outreach copy that drives high open and reply rates.

Mindset & Work Ethic: Self-motivated, resilient, detail-oriented, and comfortable working in a fast-paced, target-driven sales environment.

Requirements: