Business Development Representative (BDR)

theworks; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

theworks is seeking a high-energy Business Development Representative in Mumbai to drive revenue through disciplined lead flow management and multi-touch nurturing. You will convert qualified leads into opportunities, bridging marketing interest with active sales cycles, while maintaining CRM hygiene in HubSpot.

The role emphasizes strong English communication, scripting, and hands-on HubSpot experience, with a focus on meeting monthly quotas and collaborating with the Marketing and Account

Qualifications

• Native or fluent professional English (written and verbal).
• 1–2 years hands-on HubSpot usage for sales outreach and pipeline tracking.
• 1–3 years outbound prospecting, lead qualification, or sales development (B2B SaaS or services preferred).

Responsibilities

• Process and route incoming leads within HubSpot with CRM hygiene.
• Execute multi-channel outreach cadences (calls, emails, LinkedIn).
• Conduct discovery calls to assess pain points, budget, timeline, decision authority.
• Convert prospects into SQLs or booked demos for Account Executives.
• Collaborate with Marketing for feedback on lead quality and campaigns.
• Meet or exceed monthly/quarterly quotas for activity and pipeline.

Skills

English proficiency

Verbal & written communication

Lead qualification

Outbound prospecting

Sales outreach

Tools

HubSpot CRM

Job description

We are looking for a high-energy, results-oriented Business Development Representative (BDR) to drive our revenue pipeline. In this role, you will take ownership of managing lead flow, executing multi-touch nurturing strategies, and converting qualified leads into sales opportunities. The ideal candidate possesses exceptional verbal and written English communication skills and hands-on operational expertise in HubSpot CRM. You will act as the critical bridge between marketing-generated interest and active sales cycles, ensuring no lead falls through the cracks. Location - Churchgate, Mumbai

Key Responsibilities

• Lead Flow & Pipeline Management: Efficiently process, segment, and route incoming leads within HubSpot; maintain strict CRM hygiene, lifecycle stage tracking, and data accuracy across all contacts
• Lead Nurturing & Engagement: Build and execute personalized, multi-channel outreach cadences (cold/warm calling, targeted email sequences, LinkedIn messaging) to re-engage stalled prospects and nurture Marketing Qualified Leads (MQLs)
• Qualification & Discovery: Conduct discovery calls to assess prospect pain points, budget, timeline, and decision-making authority; identify fit and convert prospects into Sales Qualified Leads (SQLs) or booked demos for Account Executives
• HubSpot Optimization: Leverage HubSpot tools - including automated sequences, task queues, lead scoring, and pipeline dashboards—to maximize daily outreach volume and conversion efficiency
• Cross-Functional Collaboration: Partner closely with Marketing to provide feedback on lead quality and campaign performance, while coordinating seamlessly with Account Executives to ensure frictionless handoffs
• Performance Tracking: Consistently meet or exceed monthly and quarterly quotas for outreach activity, meetings booked, and qualified pipeline generated

Requirements

• Language Proficiency: Native or fully fluent professional English (written and verbal) with exceptional presentation, active listening, and objection-handling skills.
• CRM Mastery: Minimum 1–2 years of hands-on experience using HubSpot for sales outreach, contact management, pipeline tracking, and sequence automation.
• Sales Track Record: 1–3 years of proven experience in outbound prospecting, lead qualification, or sales development (B2B SaaS or professional services preferred).
• Communication Skills: Demonstrated ability to craft clear, persuasive, and customized outreach copy that drives high open and reply rates.
• Mindset & Work Ethic: Self-motivated, resilient, detail-oriented, and comfortable working in a fast-paced, target-driven sales environment.