Business Development Representative

Articore Group; Gurugram District; Remote; INR 350,000 - 550,000; Part time

Job summary

Articore Group is seeking a highly organized Business Development Representative (BDR) to manage lead importing, qualification, and admin tasks, enabling sales closers to focus on closing deals. This role offers a six-month contract with potential extension and requires comfort with remote work and phone conversations with potential clients.

The ideal candidate will have strong attention to detail, experience with CRM systems, and the ability to follow SOPs in a fast-paced environment.

Qualifications

• Experience in customer support, data entry, or other operational roles with a high task volume.
• Strong attention to detail and organizational skills.
• Comfort working with CRM systems (Salesforce preferred, training provided).
• Ability to follow SOPs and maintain speed without sacrificing accuracy.
• Basic analytical skills and critical thinking to evaluate lead quality.
• Process-driven and structured thinker.
• Comfortable working independently in a remote environment.
• Reliable internet and a computer capable of handling high-volume CRM work.

Responsibilities

• Lead Importing & Management: Export leads from third-party sources and import them into Salesforce; maintain clean lead records by updating owners, statuses, and removing duplicates; enroll or unenroll leads from Marketo and other automated flows as needed.
• Lead Qualification: Review lead profiles, social media accounts, and engagement metrics; qualify leads according to our ICP and internal scoring; forward qualified leads (scores 3–4) to the closing team; discard or deprioritize low-quality leads (scores 1–2).
• Process Execution: Follow SOPs and maintain high throughput; ensure timely processing of replies so closers can act on qualified leads quickly; assist with light data entry and other admin tasks.
• Collaboration & Reporting: Work with Sales and Ops teams to ensure smooth handoffs; flag bottlenecks; participate in onboarding sessions and receive training on Salesforce, Marketo, and qualification criteria.

Skills

Detail orientation

CRM experience (Salesforce)

SOP adherence

Analytical thinking

Tools

Salesforce

Marketo

Job description

We are looking for a highly organized, process-oriented Business Development Representative (BDR) to join our team. This is a key role in helping us increase top-of-funnel lead volume and free up our sales closers to focus on driving revenue and a ramp-up to a sales role.

As a BDR, you will manage the administrative and operational side of our lead management process – from importing leads from third-party sources into Salesforce to qualifying them based on predefined criteria. Your goal is to quickly and accurately determine which leads are worth forwarding to the sales team for follow-up, ensuring only high-potential leads reach the closers.

With this role, the goal is to be promoted to a sales outreach rep within 6-12 months, so candidates need to be comfortable with the idea of having conversations over the phone with potential clients and be interested in sales. Previous sales experience is not required.

Core Responsibilities

• Lead Importing & Management
  • Export leads from third-party sources (e.g., Influencers Club) and import them into Salesforce.
  • Maintain clean, up-to-date lead records by updating owners, statuses, and removing duplicates.
  • Enroll or unenroll leads from Marketo and other automated flows as needed.
• Lead Qualification
  • Review lead profiles, social media accounts, and engagement metrics.
  • Qualify leads according to our Ideal Customer Profile (ICP) and internal scoring framework (e.g., follower count, engagement rate).
  • Forward qualified leads (scores 3–4) to the closing team for next steps.
  • Discard or deprioritize low-quality leads (scores 1–2) per agreed process.
• Process Execution
  • Follow a detailed set of SOPs and maintain high throughput.
  • Ensure timely processing of replies so that closers can act on qualified leads quickly.
  • Assist with light data entry and other admin tasks related to the lead funnel.
• Collaboration & Reporting
  • Work closely with the Sales and Ops teams to ensure smooth handoffs.
  • Flag any process bottlenecks or recurring issues.
  • Participate in onboarding sessions and receive training on Salesforce, Marketo, and our qualification criteria.

• Background
  • Experience in customer support, data entry, or other operational/administrative roles with a high task volume.
• Skills
  • Strong attention to detail and organizational skills.
  • Comfort working with CRM systems (Salesforce preferred, training provided).
  • Ability to follow SOPs and maintain speed without sacrificing accuracy.
  • Basic analytical skills and critical thinking to evaluate lead quality.
• Traits
  • Process-driven and structured thinker.
  • Comfortable working independently in a remote environment.
• Tech Setup
  • Reliable internet and a computer capable of handling high-volume CRM work (avoidance of performance issues with virtual desktops preferred).

Hours: 12:30 PM IST - 9:30 PM IST

Please note: This is a 6 month contract role with potential to extend based on performance.