Business Development Representative

LN Webworks; Ludhiana; On-site; INR 2,712,477 - 9,041,591; Full time

Benefits offered by this job

Opportunity to contribute to pipeline growth

Career growth and learning opportunities

Work closely with marketing and sales teams

Job summary

A leading web development firm based in Ludhiana is seeking a Business Development Representative (BDR) to drive lead generation efforts. The BDR will research and engage ideal clients through personalized outreach via email, LinkedIn, and phone, aiming to book discovery calls for Account Executives. The ideal candidate is driven, adaptable, and possesses excellent communication skills, thriving in a fast-paced sales environment. This role offers opportunities to work on high-value projects, career growth, and collaboration with global clients.

Qualifications

• Strong persistence, curiosity, and resilience; motivated by results.
• Excellent written and verbal communication skills.
• Highly organized with attention to detail.
• Proficiency in using CRM and outreach tools.
• Ability to prioritize, multitask, and manage time efficiently.

Responsibilities

• Research and prioritize potential clients fitting the ICP.
• Personalize outreach via email, LinkedIn, and phone.
• Conduct initial qualification of prospects.
• Book discovery calls for Account Executives.
• Maintain accurate records in CRM.

Skills

Persistence

Communication skills

Organizational skills

CRM proficiency

Time management

Tools

HubSpot

Salesforce

LinkedIn Sales Navigator

Job description

Description

At LN Webworks, we are seeking a Business Development Representative (BDR) to generate and qualify new leads through outbound prospecting via email, LinkedIn, and phone. The BDR will focus on identifying ideal client profile (ICP) prospects, engaging them, and booking discovery calls for Account Executives. This role is ideal for someone who is relentless, adaptive, and passionate about building a strong sales pipeline for high-value projects ranging from $30K–$100K+.

Key Responsibilities

• Research, identify, and prioritize potential clients that fit LN Webworks’ ICP
• Personalize outbound outreach via email, LinkedIn, and phone to maximize engagement
• Conduct initial qualification of prospects based on fit, interest, and readiness
• Book discovery calls or introductory meetings for Account Executives, providing detailed handover notes
• Maintain accurate records of outreach activities and prospect information in CRM
• Track and report on outreach volume, conversion rates, and Account Executive feedback
• Continuously test, iterate, and refine outreach messages and tactics for better results
• Gather and relay market intelligence and prospect feedback to Sales and Marketing
• Collaborate with Account Executives and Marketing to align on target accounts, messaging, and nurture sequences
• Participate in regular revenue team meetings to share results, learnings, and best practices

Experience and Skills

• Strong persistence, curiosity, and resilience; motivated by results and comfortable handling “no”
• Excellent written and verbal communication skills; ability to personalize and adapt messaging
• Highly organized with attention to detail in data entry, task tracking, and follow-up
• Proficiency in using CRM and outreach tools (e.g., HubSpot, Salesforce, LinkedIn Sales Navigator)
• Ability to prioritize, multitask, and manage time efficiently in a fast-paced environment
• Ethical, professional, and collaborative approach to all interactions with prospects and team members

Good to Have

• Experience in B2B lead generation or outbound sales
• Familiarity with high-value project sales cycles
• Understanding of marketing campaigns and lead nurturing sequences
• Knowledge of industry trends and evolving ICPs

Why LN Webworks?

• Opportunity to contribute directly to pipeline growth for high-value projects
• Work closely with Account Executives and Marketing to shape outreach strategy
• Exposure to global clients and large-scale B2B opportunities
• Career growth and learning opportunities in sales and business development
• Culture that values persistence, collaboration, results, and long-term professional growth