Business Development Manager - Tile Adhesives

Walplast Products; Indore District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Walplast Products in Indore seeks an experienced Business Development professional to lead influencer engagement, contractor onboarding, and product demonstrations for tile adhesives. You will manage a 12-member team, build relationships with masons, contractors, and architects, and drive demand-generation initiatives across field activities.

The role focuses on expanding product adoption through contractor associations, sampling programs, and direct dealer support, with regular reporting on

Qualifications

• 8-10 years of experience in Business Development, preferably into Tile Adhesives

Responsibilities

• Guide and monitor the activities of 12 team members, ensuring effective execution of influencer engagement, contractor onboarding, product demonstrations, sampling, and demand-generation activities to achieve business objectives.
• Guide the team in building relationships with key masons, contractors, and influencers to drive tile adhesive demand, undertaking joint field visits wherever required.
• Conduct product demonstrations and application trials at construction sites and other relevant locations to highlight product features, benefits, and correct application methods.
• Conduct regular meetings with A-class contractors to understand project requirements, promote suitable products, identify business opportunities, and drive product adoption.
• Build and maintain relationships with architects through regular meetings, product presentations, and technical discussions to promote product specifications and generate business opportunities.
• Participate in contractor association meetings and related events to expand the influencer network and create awareness about the company's products.
• Oversee the effective distribution of product samples to contractors, masons, and applicators, ensure proper product trials, maintain records of sampling activities, and track product performance feedback.
• Support dealers and distributors in generating demand, converting leads, and driving product sales through influencer recommendations, site-level activities, and regular market engagement.
• Identify new business opportunities, monitor competitor activities, and assess market trends to improve product penetration and territory coverage.
• Track influencer meetings, contractor onboarding, product demonstrations, sampling, site visits, and lead conversion to ensure effective execution and timely reporting.

Job description

Role & responsibilities

Team Management & Execution: Guide and monitor the activities of 12 team members, ensuring effective execution of influencer engagement, contractor onboarding, product demonstrations, sampling, and demand-generation activities to achieve business objectives.

Influencer Engagement: Guide the team in building relationships with key masons, contractors, and influencers to drive tile adhesive demand, undertaking joint field visits wherever required.

Product Demonstrations: Conduct product demonstrations and application trials at construction sites and other relevant locations to highlight product features, benefits, and correct application methods.

A-Class Contractor Engagement: Conduct regular meetings with A-class contractors to understand project requirements, promote suitable products, identify business opportunities, and drive product adoption.

Architect Engagement: Build and maintain relationships with architects through regular meetings, product presentations, and technical discussions to promote product specifications and generate business opportunities.

Contractor Association Activities: Participate in contractor association meetings and related events to expand the influencer network and create awareness about the company's products.

Sampling Activities: Oversee the effective distribution of product samples to contractors, masons, and applicators, ensure proper product trials, maintain records of sampling activities, and track product performance feedback.

Indirect Sales Support: Support dealers and distributors in generating demand, converting leads, and driving product sales through influencer recommendations, site-level activities, and regular market engagement.

Market Development & Intelligence: Identify new business opportunities, monitor competitor activities, and assess market trends to improve product penetration and territory coverage.

Activity Monitoring & Reporting: Track influencer meetings, contractor onboarding, product demonstrations, sampling, site visits, and lead conversion to ensure effective execution and timely reporting.

Preferred candidate profile

8-10 years of experience in Business Development, preferably into Tile Adhesives