AM/DM- Sales( Projects)

Walplast Products; Lucknow; On-site; INR 600,000 - 800,000; Full time

Job summary

Walplast Products is expanding its sales team in Lucknow, India, seeking a proven Channel Sales professional with experience in tile adhesives. The role focuses on understanding customer and influencer preferences, expanding market coverage, and enabling dealers to stock Walplast products through targeted activations.

The ideal candidate will drive sales strategy, monitor market trends, and allocate resources for ATL/BTL activities to maximize ROI in the assigned market.

Qualifications

• 5+ years of experience in Channel Sales, preferably from the Tile Adhesives industry.
• Track record of driving market penetration and dealer activation.

Responsibilities

• Customer and Market Insights: Develop understanding of customer/influencer preferences and competitive offerings to craft strategies for Walplast.
• Market Penetration and Coverage: Drive Walplast tile adhesives reach and penetration; present product quality to clients, trade, builders, contractors, applicators, and architects.
• Dealer Support and Inventory Management: Encourage channel partners to invest in Walplast, maintaining inventory via awareness and demand creation.
• Sales Strategy: Maintain sales volume, product mix, and selling price by tracking supply/demand and competitor trends.
• Resource Deployment: Allocate talent, time, and promotions for ATL and BTL activities for ROI.

Skills

Channel Sales

Job description

Role & responsibilities

Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

Market Penetration and Coverage: Ensure that Walplast (Tile Adhesives) gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast (Tile Adhesive) and allied products by creating awareness and demand through influencers and client activation.

Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

Preferred candidate profile

5+ years of experience in Channel Sales, preferably from the Tile Adhesives and range of TA industry.