Business Development Executive - Tile Adhesives

Walplast Products; Indore District; On-site; INR 350,000 - 750,000; Full time

Job summary

Walplast Products in India invites a proactive influencer engagement specialist to strengthen our tile adhesive market. You will work with masons, contractors, dealers, and associations to promote products, demonstrate applications, and drive demand at construction sites.

The role focuses on onboarding influencers, conducting site demonstrations, and supporting market development through regular field activities and follow-ups. Experience in tile adhesives or project sales is preferred.

Qualifications

• 2+ years of experience in Project Sales, preferably tile adhesives.

Responsibilities

• Engage masons, contractors, and influencers to generate product demand.
• Conduct product demonstrations and trials at construction sites.
• Visit sites to gather requirements and promote adhesive solutions.
• Coordinate with dealers, distributors and contractors for promotions.
• Onboard new contractors and masons to build influencer network.
• Support dealers in demand generation and lead conversion.
• Identify new business opportunities through market visits and contractor interactions.
• Maintain records of meetings and activities with timely follow-ups.

Skills

Influencer engagement

Sales

Relationship building

Job description

Role & responsibilities

Influencer Engagement: Conduct regular meetings with masons, contractors, and other key influencers to build relationships, promote tile adhesive products, and generate product demand.

Product Demonstrations: Conduct product demonstrations and application trials at construction sites and other relevant locations to highlight product features, benefits, and correct application methods.

Site Meetings: Visit construction sites to interact with contractors, masons, and applicators, understand project requirements, and promote suitable tile adhesive solutions. Counter Meetings: Conduct regular meetings with dealers, distributors, and retailers to support product promotion, generate customer referrals, and strengthen market presence. Contractor Association Activities: Participate in contractor association meetings and related events to expand the influencer network and create awareness about the company's products.

Sampling Activities: Arrange and distribute product samples to contractors, masons, and applicators, ensuring proper product trials and collecting feedback on product performance. Contractor and Mason Onboarding: Identify, engage, and onboard new contractors and masons to build a strong influencer network and encourage regular usage and recommendation of the company's tile adhesive products.

Indirect Sales Support: Support dealers and distributors in generating demand, converting leads, and driving product sales through influencer recommendations, site-level activities, and regular market engagement.

Market Development: Identify new business opportunities through market visits, contractor interactions, site meetings, and competitor tracking to improve product penetration and market coverage.

Reporting and Follow-up: Maintain records of influencer meetings, contractor and mason onboarding, product demonstrations, sampling, site visits, and business development activities, ensuring timely follow-ups and reporting.

Preferred candidate profile

2+ years of experience in Project Sales, preferably into Tile Adhesives