Business Development Manager

Astral Adhesives; Ranchi; On-site; INR 335,000 - 558,000; Full time

Job summary

Astral Adhesives is seeking a Marketing and Market Development professional in Ranchi to drive growth of our product lines through targeted marketing initiatives and retailer engagement. You will focus on expanding sales via field activities, trainings, and market feedback, while coordinating with sales teams to resolve market-level issues.

Key responsibilities include driving retailer development, initiating user and influencer programs, and launching product applications at end users, ensuring

Qualifications

• Market development and sales enhancement through marketing initiatives.

Responsibilities

• 2. Driving Marketing Initiatives like- Counter meet, user meet etc.
• 3. Business development through market visit at Retailers/End Users/site
• 4. User & Influencers Development
• 5. User Development of Key Outlets
• 6. End Users' Development through trainings as well as product application trials.
• 7. Influencers connect on product specifications
• 8. Assistance to Sales team/Retailers/End Users etc. for solving market related issues like- product, product quality and application at user and site level.
• 8. Connecting with key retailers for working on their user’s development.
• 9. Driving focus product sales at key retailers.
• 10. Executing retailers specific needs based activity for User conversion.
• 11. Providing training to sales officers & end users (Product Knowledge / Application Training / Planning & Implementation of Market Development Module / Conducting User Development Meets)
• 12. Joint working with sales officers to identify the concern areas and take corrective action for development on market development areas.
• 13. Launching of products: Driving of end user connect program.
• 14. Promotion of new products/applications as per new product launch module
• 15. Providing market & users feedback of new launches
• 16. To conduct market research and collect systematic feedback from users| retailers| team as per module
• 17. To generate market intelligence and track competitors’ activity.

Job description

Role & responsibilities

Market Development of company's products and enhancement of sales through various marketing initiatives/drives

1. 2. Driving Marketing Initiatives like- Counter meet, user meet etc.


2. 3. Business development through market visit at Retailers/End Users/site


3. 4. User & Influencers Development


4. 5. User Development of Key Outlets


5. 6. End Users' Development through trainings as well as product application trials.


6. 7. Influencers connect on product specifications


7. 8. Assistance to Sales team/Retailers/End Users etc. for solving market related issues like- product, product quality and application at user and site level.

Key retailers development

1. 8. Connecting with key retailers for working on their user’s development.


2. 9. Driving focus product sales at key retailers.


3. 10. Executing retailers specific needs based activity for User conversion.


4. 11. Providing training to sales officers & end users (Product Knowledge / Application Training / Planning & Implementation of Market Development Module / Conducting User Development Meets)


5. 12. Joint working with sales officers to identify the concern areas and take corrective action for development on market development areas.


6. 13. Launching of products: Driving of end user connect program.


7. 14. Promotion of new products/applications as per new product launch module


8. 15. Providing market & users feedback of new launches


9. 16. To conduct market research and collect systematic feedback from users| retailers| team as per module


10. 17. To generate market intelligence and track competitors’ activity.