Business Development Manager

Astral Adhesives

Bengaluru

On-site

INR 600,000 - 900,000

Full time

14 days+
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Job summary

Astral Adhesives in Bengaluru seeks a Marketing and Market Development professional to drive development of our products and enhance sales through diverse marketing initiatives and retailer/user outreach. The role covers training, collaboration with sales, product launches, and collecting market feedback.

The candidate will conduct retailer engagement programs, support end users with product knowledge and trials, and perform market research to monitor competitors and overall market trends,

Responsibilities

  • Market Development of company's products and enhancement of sales through various marketing initiatives/drives
  • Driving Marketing Initiatives like- Counter meet, user meet etc.
  • Business development through market visit at Retailers/End Users/site
  • User & Influencers Development
  • User Development of Key Outlets
  • End Users' Development through trainings as well as product application trials.
  • Influencers connect on product specifications
  • Assistance to Sales team/Retailers/End Users etc. for solving market related issues like- product, product quality and application at user and site level.
  • Key retailers development
  • Connecting with key retailers for working on their user’s development.
  • Driving focus product sales at key retailers.
  • Executing retailers specific needs based activity for User conversion.
  • Providing training to sales officers & end users (Product Knowledge / Application Training / Planning & Implementation of Market Development Module / Conducting User Development Meets)
  • Joint working with sales officers to identify the concern areas and take corrective action for development on market development areas.
  • Launching of products: Driving of end user connect program.
  • Promotion of new products/applications as per new product launch module
  • Providing market & users feedback of new launches
  • To conduct market research and collect systematic feedback from users| retailers| team as per module
  • To generate market intelligence and track competitors’ activity.

Job description

Role & responsibilities


  • Market Development of company's products and enhancement of sales through various marketing initiatives/drives

  • 2. Driving Marketing Initiatives like- Counter meet, user meet etc.

  • 3. Business development through market visit at Retailers/End Users/site

  • User & Influencers Development

  • 4. User Development of Key Outlets

  • 5. End Users' Development through trainings as well as product application trials.

  • 6. Influencers connect on product specifications

  • 7. Assistance to Sales team/Retailers/End Users etc. for solving market related issues like- product, product quality and application at user and site level.

  • Key retailers development

  • 8. Connecting with key retailers for working on their user’s development.

  • 9. Driving focus product sales at key retailers.

  • 10. Executing retailers specific needs based activity for User conversion.


Training & Development


  • 11. Providing training to sales officers & end users (Product Knowledge / Application Training / Planning & Implementation of Market Development Module / Conducting User Development Meets)

  • 12. Joint working with sales officers to identify the concern areas and take corrective action for development on market development areas.


Launching & Promotion of new Products


  • 13. Launching of products: Driving of end user connect program.

  • 14. Promotion of new products/applications as per new product launch module

  • 15. Providing market & users feedback of new launches


Market Research


  • 16. To conduct market research and collect systematic feedback from users| retailers| team as per module

  • 17. To generate market intelligence and track competitors’ activity.

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