Business Development Manager

Social Bird; New Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Social Bird Media in New Delhi seeks a Business Development Manager to own end-to-end B2B partnerships, from lead generation to deal closure. You will identify potential clients, initiate conversations, assess needs, and propose influencer-based campaigns that fit budgets and objectives.

You will collaborate with the influencer marketing and finance teams to ensure smooth onboarding, accurate proposals, and timely invoicing, while building long-term client relationships for growth.

Qualifications

• 4–7 years of experience in B2B business development, preferably in a marketing or influencer agency.
• Strong understanding of influencer marketing and how brand collaborations are structured.
• Experience in handling the complete sales cycle from lead generation to closure.
• Hands-on experience with LinkedIn outreach, cold emailing, and client communication.

Responsibilities

• Lead generation and pipeline building to maintain a steady flow of prospects.
• Outreach and initial engagement with decision-makers via LinkedIn, email, and other channels.
• Pitching and proposal creation with customised campaign approaches.
• Deal closure and negotiation on deliverables, timelines, and commercials.
• Client onboarding and ongoing relationship management for repeat business.
• Collaboration with influencer marketing and finance teams as needed.
• Tracking, reporting, and performance monitoring of activities and deals.
• Regular updates to founders on pipeline status and revenue impact.
• Staying updated on influencer marketing trends and industry shifts.

Skills

B2B sales

Influencer marketing

Lead generation

Sales cycle management

LinkedIn outreach

Client communication

Negotiation

Presentation skills

CRM tools

Tools

Google Workspace

CRM tools

Job description

Business Development Manager – B2B Partnerships (Marketing Agency experience mandatory) |

4–7 years experience | | Location: Paschim Vihar, New Delhi

About Social Bird Media

Social Bird Media is a fast-growing, new-age influencer marketing agency connecting brands with impactful creators. We focus on building strong brand narratives through creator-led campaigns and performance-driven digital strategies across lifestyle, D2C, fintech, and other growing sectors.

Our approach combines creativity with data to ensure campaigns not only look good but also deliver measurable results. We work closely with both brands and creators to create meaningful collaborations that drive long-term value.

Role Overview

We are looking for a Business Development Manager – B2B Partnerships who can take complete ownership of generating new business opportunities and converting them into long-term partnerships.

In this role, you will be responsible for identifying potential clients, initiating conversations, understanding their business and marketing needs, and offering relevant solutions through influencer marketing and digital campaigns. You will also work closely with internal teams to ensure smooth execution and maintain strong relationships with clients even after deal closure.

Key Responsibilities

• Lead Generation and Pipeline Building
• You will be responsible for consistently identifying and adding new potential clients to the pipeline. This includes researching brands and agencies, understanding their category, and evaluating whether they are a good fit for influencer or digital marketing campaigns. The goal is to maintain a steady and high-quality pipeline that can convert into business.
• Outreach and Initial Engagement
• You will initiate conversations with decision-makers such as founders, marketing heads, and brand managers through LinkedIn, email, and other channels. The focus will be on introducing Social Bird Media’s capabilities, creating interest, and setting up meaningful discussions.
• During conversations, you will be expected to understand the client’s objectives, target audience, campaign expectations, and budget. This step is important to ensure that the solutions proposed are relevant and aligned with what the client is looking for.
• Pitching and Proposal Creation
• Based on client requirements, you will create customised proposals that clearly explain the campaign approach, creator strategy, deliverables, and expected outcomes. The goal is to present ideas in a structured and easy-to-understand manner that builds client confidence.
• Deal Closure and Negotiation
• You will handle commercial discussions, pricing, and negotiations with clients. This includes aligning on deliverables, timelines, and commercials, and ensuring both parties are clear before closing the deal.
• Client Onboarding and Relationship Management
• After closing a deal, you will ensure a smooth onboarding process by aligning the client with internal teams. You will continue to stay connected with the client to build trust, encourage repeat business, and explore opportunities for long‑term collaboration.
• Collaboration with Influencer Marketing Team
• You will work closely with the influencer marketing team while preparing campaign approaches. This includes ensuring that creator suggestions are relevant, campaign plans are practical, and the final output shared with clients is well‑structured and professional.
• Coordination with Finance Team
• You will coordinate with the finance team for generating invoices, tracking payments, and following up with clients when required. This ensures there are no delays in collections and that financial processes run smoothly.
• Tracking and Performance Monitoring
• You will maintain proper records of all activities including outreach, meetings, proposals, and deals. This helps in understanding what is working, where improvements are needed, and how conversion rates can be improved over time.
• Reporting and Founder Collaboration
• You will regularly share updates with the founders on business performance. This includes updates on pipeline status, ongoing discussions, deals closed, and revenue generated. You will also be part of review discussions to plan next steps and improve results.
• Market and Industry Awareness
• You will stay updated with trends in influencer marketing, digital campaigns, and brand collaborations. This will help you have more informed conversations with clients and position Social Bird Media as a knowledgeable and reliable partner.

Required Skills & Profile

• 4–7 years of experience in B2B business development, preferably in a marketing or influencer agency
• Strong understanding of influencer marketing and how brand collaborations are structured
• Experience in handling the complete sales cycle from lead generation to closure
• Hands‑on experience with LinkedIn outreach, cold emailing, and client communication
• Good communication and presentation skills with the ability to explain ideas clearly
• Comfortable handling negotiations and managing client expectations
• Familiarity with Google Workspace and CRM tools for tracking and reporting
• Self‑driven, organised, and comfortable working in a target‑oriented environment

Why Join Social Bird Media

• Work closely with the founders and be directly involved in business growth
• Opportunity to work with brands across different industries
• High ownership role where your work directly impacts revenue
• Fast‑paced environment with strong learning opportunities
• Competitive fixed compensation along with performance‑based incentives